FREE BOOKS

Author's List




PREV.   NEXT  
|<   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167  
168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   >>   >|  
spects from that which has been successful in the vending of small articles such as sweetmeats and cigarettes. The newspapers may be hung on light bars within the machine, these being supported at the end by a carefully-adjusted cross piece, which, on the insertion of a penny in the slot, moves just sufficiently to permit the end of one bar with its newspaper to drop, and to precipitate the latter on to a table forming the front of the machine. When the full complement of newspapers has been exhausted the slot is automatically closed. Some of the newspapers of the twentieth century will be given away gratis, and will be, for the most part, owned by the principal advertisers. This is the direction in which journalistic property is now tending, and at any juncture steps might be taken, in one or other of the great centres of newspaper enterprise, which would precipitate the ultimate movement. Hardly any one who buys a half-penny paper to-day imagines for a moment that there is any actual profit on the article. It is understood on all hands that the advertisers keep the newspapers going and that the arrangement is mutually beneficial. Not that either party can dictate to the other in matters outside of its own province. The effect is simply to permit the great public to purchase its news practically for the price of the paper and ink on which it is conveyed; the condition being that the said public will permit its eyes to be greeted with certain announcements placed in juxtaposition to the news and comments. Sooner or later, therefore, the idea will occur to some of the leading advertisers to form a syndicate and give to the people a small broadsheet containing briefly the daily narrative. The ponderous newspapers of the latter end of the nineteenth century--filled full of enough of linotype matter to occupy more than the whole day of the subscriber in their perusal--will be to a large extent dispensed with; and the new art of journalism will consist in saying things as briefly--not as lengthily--as possible. CHAPTER XIV. INVENTION AND COLLECTIVISM. The ownership of machinery and of all the varied appliances in the evolution of which inventive genius is exercised is a matter which, strictly speaking, does not belong to the domain of this work. Nevertheless, in endeavouring to forecast the progress of invention during the twentieth century, it is necess
PREV.   NEXT  
|<   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167  
168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   >>   >|  



Top keywords:

newspapers

 

century

 

advertisers

 

permit

 
precipitate
 
briefly
 

public

 

newspaper

 

twentieth

 

matter


machine
 

people

 
narrative
 
filled
 

linotype

 
nineteenth
 

ponderous

 

broadsheet

 
greeted
 
condition

conveyed

 

purchase

 
practically
 

announcements

 
leading
 
syndicate
 

juxtaposition

 
comments
 
Sooner
 

journalism


genius
 
exercised
 

strictly

 

speaking

 

inventive

 

evolution

 

ownership

 

machinery

 

varied

 

appliances


belong
 

forecast

 

progress

 
invention
 
endeavouring
 

Nevertheless

 

domain

 

COLLECTIVISM

 

necess

 
perusal