he
campaign but the war held Congress constantly in session and most of
the other prominent men who had promised to speak were prevented by
service for the Government.
The Publicity Section, under Mrs. John Blair, advertised the amendment
in every way that human ingenuity could devise. Huge street banners
exhorting men to vote for suffrage hung across the most crowded
streets in New York and in all the large cities. Every kind of
advertising medium was used, billboards, street cars, subway and
elevated cars and stations, railroad cars and stations; large electric
signs and painted illuminated signs flashed weeks before election, the
slogan most often used being, "1,014,000 Women ask you to Vote for
Woman Suffrage November 6."
For the last two weeks a great campaign of newspaper advertising was
carried on. There appeared almost daily in 728 morning and evening
papers, including many in foreign languages, pages of suffrage
argument, and as a result the news columns began to be filled again
with suffrage. The Press Bureau, Miss Rose Young, director, assisted
by local press chairmen, continued as in the first campaign but with
an increased output, news bulletins, editorial matter, special
articles, material for special editions, photographs, newspaper cuts,
statements from one hundred leading New York City and State men
headed, Why I am for Woman Suffrage, etc. About 20,000 columns of free
plate material were provided for the newspapers.
It would be impossible to give the total cost of the campaign with
accuracy. As far as possible each district supported its own work. The
central State treasury spent $413,353; New York City, $151,504; the
counties outside of the city $127,296; a total of $692,153, besides
the large amount spent locally. The raising of the central State funds
was the work of the treasurer, Mrs. Ogden Mills Reid, assisted by Mrs.
Whitehouse. A budget was prepared to which a group of prominent men,
including several bankers, gave their endorsement, and, armed with
their letter and helped by them in making appointments, Mrs. Reid and
Mrs. Whitehouse called on one man and woman after another of a
carefully selected list, solicited contributions, and many large
amounts were given by persons who had not before been brought in touch
with suffrage work. New York City led with $183,387; Yonkers came next
with $41,748 and Buffalo with $30,163.
The supreme test of the organization came on election day. It was
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