thought vibrations of the person manifesting them, though no
attempt is made to directly influence any particular person. I shall now
present each of these three forms of psychic influence to you for
consideration, one after the other in the above order.

Personal Influence, as above defined, ranges from cases in which the
strongest control (generally known as hypnotism) is manifested, down to
the cases in which merely a slight influence is exerted. But the general
principle underlying all of these cases is precisely the same. The great
characters of history, such as Alexander the Great, Napoleon Bonaparte,
and Julius Caesar, manifested this power to a great degree, and were able
to sway men according to their will. All great leaders of men have this
power strongly manifested, else they would not be able to influence the
minds of men. Great orators, preachers, statesmen, and others of this
class, likewise manifest the power strongly. In fact, the very sign of
ability to influence and manage other persons is evidence of the
possession and manifestation of this mighty power.

In developing this power to influence others directly and personally, you
should begin by impressing upon your mind the principles stated in the
preceding chapter, namely (1) Strong Desire; (2) Clear Visualization; and
(3) Concentration.

You must begin by encouraging a strong desire in your mind to be a
positive individual; to exert and manifest a positive influence over
others with whom you come in contact, and especially over those whom you
wish to influence in some particular manner or direction. You must let the
fire of desire burn fiercely within you, until it becomes as strong as
physical hunger or thirst. You must "want to" as you want to breathe, to
live. You will find that the men who accomplish the great things in life
are those who have strong desire burning in their bosoms. There is a
strong radiative and inductive power in strong desire and wish--in fact,
some have thought this the main feature of what we generally call strong
will-power.

The next step, of course, is the forming of a clear, positive, distinct
and dynamic mental picture of the idea or feeling that you wish to induce
in the other person. If it is an idea, you should make a strong clear
picture of it in your imagination, so as to give it distinctness and
force and a clear outline. If it is a feeling, you should picture it in
your imagination. If it is something that y