s followed; inquiries were set on foot;
the chemist's assistant sailed for South Africa; and "_Edax Rerum_" is
now largely in demand among the unlettered heroes who bear the banner of
the Chartered Company.
That combination of pietism with money-making, which critics of our
national character tell us is so peculiarly British, was well
illustrated in the _Christian Million_ of September 22, 1898:--
"BETHESDA, Hest Bank. Beautiful country home, near the sea. Christian
fellowship, 3s. per day. Sickly persons desiring to trust the Lord will
be considered financially. Apply Miss----. Stamped Envelope."
When poetry is forced into the service of advertisements, the result is
peculiarly gratifying. This is an appeal for funds to repair the church
in which Nelson's father officiated:--
"The man who first taught Englishmen their duty,
And fenced with wooden walls his native isle,
Now asks ONE SHILLING to preserve in beauty
The Church that brooded o'er his infant smile."[29]
An electioneering address is, in its essence, an advertisement; and in
this peculiar branch of literature it would be difficult to excel the
following manifesto recently issued by a clergyman when candidate for a
benefice to which the appointment is by popular election:--
"I appeal with the utmost confidence for the full support of the IRISH
AND ROMAN CATHOLICS, because I am a Son of the Emerald Isle; to
FOREIGNERS, because they love Ireland; to HIGH CHURCH, LOW CHURCH, and
BROAD CHURCH, because I am tolerant to all parties; to NONCONFORMISTS,
because I have stated in my pamphlet on Reunion that they are "the salt
of the earth and the light of the world;" to JEWS, because my love for
the Children of Promise is well known; to ATHEISTS, because they have
often heard me in Hyde Park telling them of the Author of Nature in its
endless beauties;--to one and all I appeal with the utmost confidence,
and feel sure that the whole electorate will vote for me and do
themselves honour, when they consider who I am, and when a person of my
social and ecclesiastical standing allowed my name at all to be
mentioned for a popular election."
I am thankful to say that this "Son of the Emerald Isle" was left at the
bottom of the poll.
FOOTNOTES:
[29] Kindly communicated by "J.C.C."
XXVI.
PARODIES IN PROSE.
"Parody," wrote Mr. Matthew Arnold in 1882, "is a vile art, but I must
say I read _Poor Matthias_ in the _World_ with an amused
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