led
labor, for being advertised to.

2. Skilled capital has a right to be waited on by skilled labor.

The first skill of skilled labor must be with its machines and its tools,
and in making its product, but the second skill must be its skill in
being believed in. The skilled capital it is supposed to be waited on by
is preoccupied with its skill, and unless labor makes special and very
thorough provision to be understood and to keep understood by skilled
capital, and by the public and the people who buy the goods, and unless
skilled labor tries to keep in touch all around and do teamwork all
around with all concerned so that it can do its work, it can not fairly
be called skilled labor at all. Skilled labor has to have skill in
putting its skill with others to produce a result.

In other words, the second skill of skilled labor is skill in making
arrangements for being believed in and believing in others. Its second
skill is in advertising and in being advertised to.

3. The other group concerned in industry is one which I like to call the
Skilled Consumers.

The people have a right to have capital skilled in considering them, and
labor skilled in considering them, at every point.

The people are the employers of all employers and of all employees.

The saying among business men and merchants in case of quarrel, "The
customer is always right," has to be in the long run treated in a
democracy as if it were approximately true.

What the consumers have to do in a democracy, however, in a singular
degree is to live up to it. The consumers must make, and I believe are
going to make, elaborate arrangements for being skilled consumers.

Skilled capital has organized.

Skilled labor has organized.

And now the consumers, or the people, if they are to be skilled, and if
they are to get out of skilled capital and skilled labor what they want,
will organize their skill to get it. They will organize to help the best
skilled capital at the expense of the worst, to help the best skilled
labor at the expense of the worst.

In other words, the secret of industrial democracy and of making
industrial democracy work, lies in making the people skilled in conveying
their wishes to the skilled capital and skilled labor waiting on them.

Skilled capital has a right to be waited on by skilled consumers, who
will support it when it is right and punish it when it is wrong, by the
way they buy and sell.

Skilled labor has a righ