ter's supply in the
| | | |autumn, when prices are low.

CHAPTER XIX

HOW TO MARKET HOME CANNED PRODUCE

You have some delicious jellies, jams, canned fruits and vegetables
that you wish to sell and you do not know just how to go about it.
There are at your disposal several means of selling:

1. Through advertising.

2. Through personal letters to desirable shops, delicatessens,
boarding-houses, colleges, etc.

3. By direct salesmanship; that is, by making personal visits to the
buyers, either homes or stores.

4. Through jobbers to whom you pay a commission on all sales.

5. Through cooeperative selling.

Perhaps the cheapest and easiest way for you to handle your problem is
to employ the method so much used to-day and that is wayside
advertising. Wayside advertising costs practically nothing and yet it
pays.

Autos are everywhere these days. You cannot take a country ride
without seeing many signboards at the farm entrances advertising
chickens, fresh eggs, vegetables, honey, apples and canned goods. I
have a friend who drives 50 miles every fall for her honey. She first
found it by seeing the sign in front of the farm and now she returns
year after year because she thinks no other honey is just like it. She
would never have discovered it if that farm woman had not been clever
enough to think of advertising her goods in this cheap way. My friend
told all her other "auto" friends, so the country woman has a splendid
outlet for her product now. If you live on a good road that is
patronized at all by autoists you ought to get your signboard up at
once.

We often pass a farm where the sign "Fresh Home-Made Candy" always
tempts us to stop and buy. What autoist could resist that sign? And
here miles from town this clever woman is carrying on a profitable
side trade, which is netting her a nice little yearly income. Her
candy is good; we go often and so do many others. She has turned her
profession into a paying proposition. She could send her candy away by
parcel post or by some other means, but she would not be so far ahead
as she is now.

In addition to your wayside advertising you could advertise in papers,
magazines, etc. Many producers believe strongly in advertising in
daily and weekly papers. You can quickly find out whether this kind of
advertising pays. Give it a trial at least. After you have spent ten
or fifteen dollars in advertising you ought to know whether it pays.

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