me is available and the community
accustomed to purchasing in this manner, this method offers great
possibilities. The profits are of course higher but the results more
uncertain, for it is somewhat difficult to gauge the demands of the
public, and the canner must assume the risk ordinarily taken by the
merchant.
It takes time and patience to develop a list of customers but if you
have time in the winter to do this you will find it will pay you well.
If you can get customers who are willing to pay good prices for
quality, scrupulous cleanliness and the homemade flavor, you will get
a larger gross return than if you sold through merchants, but if your
time is valuable it would scarcely pay you to take individual orders
and deliver goods.
There is still another way and that is to market your home-canned
products in large lots to jobbers, but if this plan is to be pursued
successfully there must be a reasonably large pack and wholesale
rates. This method produces more uniform profits year by year, for
after a reputation is established the home-canner would not experience
great difficulty in thus disposing of her entire output by contract,
providing the quality was high and the price demands not excessive.
But the greatest and best way of all to find a profitable market for
your things is to cooeperate with other canners in your own
neighborhood and find a market for quantity as well as quality.
Delicatessens, club houses, tea shops, college dormitories,
restaurants and hotels, all pay good prices for fine quality. No big
buyer will bother to purchase one or two dozen of this or that. He
wants dozens of things. One of the very best profitable ways to sell
with little trouble is through quantities. Get all the women in your
community to bring together cans of fruit and preserves, etc., to some
marketing place. Find out how many jars of currant jelly you have, how
many cans of peas and corn, how many of cherries, etc., and then
notify your buyer or prospective buyer.
Cooeperative selling has been undertaken and found profitable. In some
cases, especially in localities frequented by the summer boarder or
the automobile tourist, sales are made direct to customers who come to
the salesrooms of the organizations or to their special sales; in
other cases goods are sent by parcel post and other means. The women
in the community can hire or beg a room where all the women of the
community can sell their products for individu
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