e has come for a more philosophical treatment of it, for an
inquiry into its relations to our complex civilization, for some ethical
account of it as one of the developments of our day, and for some
discussion of the effect it is producing, and likely to produce, on the
education of the people. Has the time come, or is it near at hand, when
we can point to a person who is alert, superficial, ready and shallow,
self-confident and half-informed, and say, "There is a product of the
American newspaper"? The newspaper is not a willful creation, nor an
isolated phenomenon, but the legitimate outcome of our age, as much as
our system of popular education. And I trust that some competent observer
will make, perhaps for this association, a philosophical study of it. My
task here is a much humbler one. I have thought that it may not be
unprofitable to treat the newspaper from a practical and even somewhat
mechanical point of view.

The newspaper is a private enterprise. Its object is to make money for
its owner. Whatever motive may be given out for starting a newspaper,
expectation of profit by it is the real one, whether the newspaper is
religious, political, scientific, or literary. The exceptional cases of
newspapers devoted to ideas or "causes" without regard to profit are so
few as not to affect the rule. Commonly, the cause, the sect, the party,
the trade, the delusion, the idea, gets its newspaper, its organ, its
advocate, only when some individual thinks he can see a pecuniary return
in establishing it.

This motive is not lower than that which leads people into any other
occupation or profession. To make a living, and to have a career, is the
original incentive in all cases. Even in purely philanthropical
enterprises the driving-wheel that keeps them in motion for any length of
time is the salary paid the working members. So powerful is this
incentive that sometimes the wheel will continue to turn round when there
is no grist to grind. It sometimes happens that the friction of the
philanthropic machinery is so great that but very little power is
transmitted to the object for which the machinery was made. I knew a
devoted agent of the American Colonization Society, who, for several
years, collected in Connecticut just enough, for the cause, to buy his
clothes, and pay his board at a good hotel.

It is scarcely necessary to say, except to prevent a possible
misapprehension, that the editor who has no high ideals, no inte