r Sir,"
he now protested, "do let us understand each other. Have I ever
mentioned the word 'stage'? Have I? No. Your stage is nothing to
me; it doesn't come into the matter at all. Do what you like on the
stage, but let me tackle the front of the house. That's the real
battle-ground. My scheme, which I bring to you first of all, because
I think of you as the least unenlightened of all London managers, is
concerned solely with the audience. Will you promise not to mention
it for a week if I unfold it to you?"

The manager promised.

"Very well," said the other, settling down to business, "Let us begin
by looking at audiences. What are they made of? Human beings. What
kind of human beings? The nobs and the mob. What is the favourite
occupation of the nobs? Recognising other nobs. What comes next?
Seeing who the other nobs have got with them. What is the favourite
occupation of the mob? Identifying nobs and saying how disappointed
they are with their appearance. Isn't that so?"

"More or less," said the manager.

"Very well," the other continued. "Now, then, what do you do for the
audiences in your theatre between the Acts?"

"There is an excellent orchestra," said the manager.

"I have heard it," replied his visitor drily. "Most of the music
played is composed by the conductor, who conducts with the bow of
his violin. No, Sir, that is not enough to do for an audience in the
intervals. I warn you that the whole question of intervals will come
up soon, and the cleverest manager will be the one who does most to
make them amusing. But that's another matter. My scheme for you is
to provide more than mere amusement, it is to enable your theatre to
partake of some of the quality and some of the success of the great
picture newspapers."

"How do you mean?" the manager asked, leaning forward. The word
"success" galvanised him.

"Like this," said the enthusiast. "You grant that the proper study
of mankind is man--as the POPE recently said? You grant an intense
curiosity as to everybody else being implanted in the human breast?
Very well. This, then, is my scheme. You must have each stall legibly
numbered so that the whole house behind it and above it can see the
number. The boxes must be numbered too. You then instal a printer with
a little press somewhere behind the scenes, and to him is brought soon
after the curtain rises a list of the names of all the box and stall
holders, which he will print off in time for the ass