t swerved and shrieked its agonizing shriek, and Gud
saw a lesser chariot, like unto the demon's chariot but smaller and
meaner looking. And the demon smiled scornfully, and said: "That was a
Lord."

And they had not gone far after they passed the Lord when they came to a
small place with a great sign: "SPEED LIMIT THE SPEED OF SOUND."

And the demon swore balefully, and the powerful chariot heaved and
groaned distressingly. Gud looked out upon the way and saw that it was
rough like a washlady's board, and there were many sharp turns and
detours; and at one place there was a sign: "THIS ROAD TO HIGHWATER."
Presently there was another sign: "THIS ROAD TO BREAKFAST."

Gud asked: "What place is this?"

Just as he had spoken the chariot reversed its direction so that Gud
could see behind it, and there was a sign which read: "FREE AIR AND GAS
TO BURN, BUT DON'T ASK FOR WATER."

Gud was about to ask the meaning of all these strange signs and wonders
when the chariot turned a somersault, and Gud saw another sign being
written on the sky. This was mightier than all, and as Gud read it the
Lord passed beneath them; for the reading of the sign was: "THIS IS
HELL."

When they had passed through Hell the road became smooth again, and the
demon smiled and began to burn up the road; and Gud looked into a small
mirror and could see Hell diminishing according to the law of
perspective. But of a sudden Hell ceased to be visible, for the demon
was angry; and he was exceeding the speed limit, which was the speed of
light, and that is why the light of Hell could no longer reach them.

As there was nothing now to be seen in the rear, Gud looked ahead and
found that he could see more than twice as fast as usual, for they were
meeting the light that came from that direction at more than its own
speed. So Gud saw the tail light of the Lord that had passed them in
Hell. The demon turned on the warning glare to apprize the little Lord
of his approach, but this action was without avail since they were
exceeding the speed of light and the glare could not shine fast enough
to warn the Lord; and so the Lord was unwarned. Then the demon swore
unjustly and called the Lord "A way-swine"; but it availed nothing and
the Lord was run down and run over, and left as an empty tin that had
been stepped on by a dinosaur with an iron heel.

After they had passed through Advertising and through Alltalk, which was
a suburb of Advertising, they came to Pr