is engaged in general farming
except sufficient for his own use.

Further, in this campaign we aim to concentrate our efforts on certain
districts so as to build up fruit centers. For instance we have in Door
County, that narrow little neck of land between Green Bay and Lake
Michigan, over seven thousand five hundred acres of orchards, apple and
cherry.

Along the Bayfield shore line we have another splendid fruit district
almost, if not quite, as well known as Hood River and worth vastly more.

In the southwestern corner of the state along the valley of the Kickapoo
River, on the high bluffs on either side of the river, have been planted
a thousand acres of apples and cherries in the past five years.

While not all of this development is directly due to the Horticultural
Society, ours has been the moving spirit. The Kickapoo development is
due wholly to the work of the society.

In this way we are establishing an industry that will be a tremendous
asset to the state. There was a time when dairying was but a feeble
industry in Wisconsin, and now we lead.

Our society also aids in the development of marketing associations. In
doing these things we also aid the farmer and home owner, for whatever
is best in the commercial orchard is best in the home orchard. Spraying,
pruning and cultivation as practiced by the expert serve as models for
the farmer who has but two dozen trees.

The other activities of our society are similar to yours. We publish a
magazine, as you do; we hold two conventions, as you do; in fact our
work, and no less our interests, are the same as yours, and I most
sincerely hope that the very pleasant relations that have existed
between the societies may continue for all time.

Marketing Fruit Direct.

H. G. STREET, HEBRON, ILL.

In studying this subject, the direct marketing of fruit, let us first
see how much it includes. Does it include simply marketing alone? Or
does the success of it depend principally upon the varieties of fruit
set out together with the after cultivation, pruning and spraying? First
of all you must interest people in your work by producing something that
they really want, and half of your problem will then be solved.

There are any number of places in the northwest where the demand far
exceeds the supply. I do not mean for the common run of fruit full of
worms and covered with scab, but, instead, strictly No. 1 fruit of the
very best varieties.

About 1901,