n hurt but few, though he can please
many, must endeavor to be loved, for he cannot be feared in general.
Popularity is his only rational and sure foundation. The good-will, the
affections, the love of the public, can alone raise him to any
considerable height. Should you ask me how he is to acquire them, I will
answer, By desiring them. No man ever deserved, who did not desire them;
and no man both deserved and desired them who had them not, though many
have enjoyed them merely by desiring, and without deserving them. You do
not imagine, I believe, that I mean by this public love the sentimental
love of either lovers or intimate friends; no, that is of another nature,
and confined to a very narrow circle; but I mean that general good-will
which a man may acquire in the world, by the arts of pleasing
respectively exerted according to the rank, the situation, and the turn
of mind of those whom he hath to do with. The pleasing impressions which
he makes upon them will engage their affections and their good wishes,
and even their good offices as far (that is) as they are not inconsistent
with their own interests; for further than that you are not to expect
from three people in the course of your life, even were it extended to
the patriarchal term. Could I revert to the age of twenty, and carry back
with me all the experience that forty years more have taught me, I can
assure you, that I would employ much the greatest part of my time in
engaging the good-will, and in insinuating myself into the predilection
of people in general, instead of directing my endeavors to please (as I
was too apt to do) to the man whom I immediately wanted, or the woman I
wished for, exclusively of all others. For if one happens (and it will
sometimes happen to the ablest man) to fail in his views with that man or
that woman, one is at a loss to know whom to address one's self to next,
having offended in general, by that exclusive and distinguished
particular application. I would secure a general refuge in the good-will
of the multitude, which is a great strength to any man; for both
ministers and mistresses choose popular and fashionable favorites. A man
who solicits a minister, backed by the general good-will and good wishes
of mankind, solicits with great weight and great probability of success;
and a woman is strangely biassed in favor of a man whom she sees in
fashion, and hears everybody speak well of. This useful art of
insinuation consists m