ys after they grow up?

Our industrial system has resulted in almost stultifying men
economically and making most of them economically non-productive. Why? I
don't know. I simply say it happens and the salvation of our industries
depends on discovering something which will revive in man that desire to
produce and that joy in production which he had instinctively when he
was a small boy.

Increased wages will not do it. Shorter hours will not do it. The wage
worker must feel right and the employer must feel right. It is all a
question of feeling. Feelings rule this world,--not things. The reason
that some people are not successful with collective bargaining and
profit sharing and all these other plans is because they think that men
act according to what they say, or according to what they learn, or
according to that in which they agree. Men act according to their
_feelings_, and "good feeling" is synonymous with the spirit of
cooeperation. One cannot exist without the other and prosperity cannot
continue without both. Hence the fourth fundamental of prosperity is
Cooeperation.

V

OUR REAL RESOURCES

We have gone daffy over things like steam, electricity,
water power, buildings, railroads, and ships and we have
forgotten the human soul upon which all of these things
depend and from which all of these things originate.

Two captains of industry were standing, one day, on the bridge at
Niagara looking at the great falls. One man turned to the other and
said: "Behold the greatest source of undeveloped power in America."

"No. The greatest source of undeveloped power in America is the soul of
man," the other replied.

I was talking with a large manufacturer the other day, and he told me
that he was supporting scholarships in four universities to enable young
men to study the raw materials which he is using in his plant. I asked
him if he was supporting any scholarships to study the human element in
his plant, and he said "No." Yet when asked for definite figures, it
appeared that eighty per cent. of every dollar which he spends, goes for
labour, and only twenty per cent. goes for materials. He is endowing
four scholarships to study the twenty per cent. and is not doing a thing
to study the eighty per cent.! Statistics show that the greatest
undeveloped resources in America are not our mines or our forests or our
streams, but rather the human souls of the men and women who work for
us.

Th