(4)
RIDING ON BUBBLES

(5)
THE ROMANCE OF NITROGEN

A familiar quotation may be used for the title and may stand alone, but
often a sub-title is desirable to show the application of the quotation
to the subject, thus:

(1)
THE SHOT HEARD 'ROUND THE WORLD
America's First Victory in France

(2)
"ALL WOOL AND A YARD WIDE"
What "All Wool" Really Means and Why Shoddy is Necessary

(3)
THE SERVANT IN THE HOUSE
And Why She Won't Stay in the House

A well-known quotation or common saying may be paraphrased in a novel
way to attract attention; for example:

(1)
FORWARD! THE TRACTOR BRIGADE

(2)
IT'S LO, THE RICH INDIAN

(3)
LEARNING BY UNDOING

(4)
THE GUILELESS SPIDER AND THE WILY FLY
Entomology Modifies our Ideas of the Famous Parlor

Since every question is like a riddle, a title in question form
naturally leads the reader to seek the answer in the article itself. The
directness of appeal may be heightened by addressing the question to the
reader with "you," "your," or by presenting it from the reader's point
of view with the use of "I," "we," or "ours." The sub-title may be
another question or an affirmation, but should not attempt to answer the
question. The following are typical question titles and sub-titles:

(1)
WHAT IS A FAIR PRICE FOR MILK?

(2)
HOW MUCH HEAT IS THERE IN YOUR COAL?

(3)
WHO'S THE BEST BOSS?
Would You Rather Work For a Man or For a Machine?

(4)
"SHE SANK BY THE BOW"--BUT WHY?

(5)
HOW SHALL WE KEEP WARM THIS WINTER?

(6)
DOES DEEP PLOWING PAY?
What Some Recent Tests Have Demonstrated

(7)
SHALL I START A CANNING BUSINESS?

The reader may be addressed in an imperative form of title, as well as
in a question, as the following titles show:

(1)
BLAME THE SUN SPOTS
Solar Upheavals That Make Mischief on the Earth

(2)
EAT SHARKS AND TAN THEIR SKINS

(3)
HOE! HOE! FOR UNCLE SAM

(4)
DO