N'T JUMP OUT OF BED
Give Your Subconscious Self a Chance to Awake Gradually

(5)
RAISE FISH ON YOUR FARM

(6)
BETTER STOP! LOOK! AND LISTEN!

The attractiveness of titles may be heightened by such combinations of
sounds as alliteration and rhyme, or by rhythm such as is produced by
balanced elements. The following examples illustrate the use of
alliteration, rhyme, and balance:

(1)
THE LURE OF THE LATCH

(2)
THE DIMINISHING DOLLAR

(3)
TRACING TELEPHONE TROUBLES

(4)
BOY CULTURE AND AGRICULTURE

(5)
A LITTLE BILL AGAINST BILLBOARDS

(6)
EVERY CAMPUS A CAMP

(7)
LABOR-LIGHTENERS AND HOME-BRIGHTENERS

(8)
THE ARTILLERY MILL AT OLD FORT SILL
How Uncle Sam is Training His Field Artillery Officers

(9)
SCHOLARS VS. DOLLARS

(10)
WAR ON PESTS
When the Spray Gun's Away, Crop Enemies Play

(11)
MORE HEAT AND LESS COAL

(12)
GRAIN ALCOHOL FROM GREEN GARBAGE

HOW TO FRAME A TITLE. The application of the general principles
governing titles may best be shown by means of an article for which a
title is desired. A writer, for example, has prepared a popular article
on soil analysis as a means of determining what chemical elements
different kinds of farm land need to be most productive. A simple label
title like "The Value of Soil Analysis," obviously would not attract the
average person, and probably would interest only the more enterprising
of farmers. The analysis of soil not unnaturally suggests the diagnosis
of human disease; and the remedying of worn-out, run-down farm land by
applying such chemicals as phosphorus and lime, is analogous to the
physician's prescription of tonics for a run-down, anaemic person. These
ideas may readily be worked out as the following titles show:

(1)
PRESCRIBING FOR RUN-DOWN LAND
What the Soil Doctor is Doing to Improve Our Farms

(2)
THE SOIL DOCTOR AND HIS TONICS
Prescribing Remedies for Worn-Out Farm Land

(3)
DIAGNOSING ILLS OF THE SOIL
Science Offers Remedies for Depleted Far