A WOMAN ON THE FARM THINKS OF PRICE FIXING

The "how-to-do-something" article may be given a "how" title that
indicates the character of the contents; for example:

(1)
HOW I FOUND HEALTH IN THE DENTIST'S CHAIR

(2)
HOW TO STORE YOUR CAR IN WINTER

(3)
HOW A FARMER'S WIFE MADE $55 EXTRA

(4)
HOW TO SUCCEED AS A WRITER
Woman Who "Knew She Could Write" Tells How She Began and
Finally Got on the Right Road

The "how" title may also be used for an article that explains some
phenomenon or process. Examples of such titles are these:

(1)
HOW A NETTLE STINGS

(2)
HOW RIPE OLIVES ARE MADE

(3)
HOW THE FREIGHT CAR GETS HOME

Articles that undertake to give causes and reasons are appropriately
given "why" titles like the following:

(1)
WHY CAVIAR COSTS SO MUCH

(2)
WHY I LIKE A ROUND BARN

(3)
WHY THE COAL SUPPLY IS SHORT

A title may attract attention because of the striking character of the
idea it expresses; for example:

(1)
WANTED: $50,000 MEN

(2)
200 BUSHELS OF CORN PER ACRE

(3)
FIRE WRITES A HEART'S RECORD

(4)
THE PSYCHOLOGY OF SECOND HELPINGS

The paradoxical form of title piques curiosity by seeming to make a
self-contradictory statement, as, for example, the following:

(1)
SHIPS OF STONE
Seaworthy Concrete Vessels an Accomplished Fact

(2)
CHRISTIAN PAGANS

(3)
A TELESCOPE THAT POINTS DOWNWARD

(4)
SEEING WITH YOUR EARS

(5)
MAKING SAILORS WITHOUT SHIPS

(6)
HOW TO BE AT HOME WHILE TRAVELING

(7)
CANAL-BOATS THAT CLIMB HILLS

A striking figure of speech in a title stimulates the reader's
imagination and arouses his interest; for example:

(1)
PULLING THE RIVER'S TEETH

(2)
THE OLD HOUSE WITH TWO FACES

(3)
THE HONEY-BEE SAVINGS BANK