, or $5,000 per issue MORE than
it costs to produce and mail the paper. With but 10,000 or 20,000
subscribers, its advertising revenues do not pay expenses. Only the
papers with mammoth circulations make fortunes for their owners,
DERIVED FROM ADVERTISING SPACE. For these and other reasons, we regard
100,000 subscribers as being of more financial benefit to a paper than
the paper is to the subscribers. With 100,000 or 200,000 bona-fide
subscribers, we make $100,000 to $200,000 a year clear profit from
advertising, above cost of publishing. Without a large circulation, we
would lose money. Therefore, to secure a very large circulation, and
thus receive high rates and large profits from advertising space, this
ONLY EQUITABLE plan of conducting business is adopted.

THE FIRST QUESTION TO BE ANSWERED IS,--is the diamond pure--a genuine
stone?

OUR ANSWER IS YES.

The stone is GUARANTEED to be no Alaska Diamond, Rhine Pebble, or other
imitation, but a

WARRANTED GENUINE AND PURE DIAMOND.

If it is not found so by the most careful and searching tests, we will
refund the money, enter the subscriber's name on our list, and have the
paper mailed to him free during its existence. To the publisher of this
paper has been sent a guarantee from the manufacturing Jeweler, from
whom we obtain these rings, that they are just as represented, so that
readers may rely upon the promises being fulfilled to the letter.

The second question is, IS THE PAPER A DESIRABLE FAMILY JOURNAL? YES.
It contains contributions from the first writers of the times: fiction,
choice facts, intellectual food of the most interesting, instructive and
refined character. It is one of the

LEADING PAPERS OF THE PROGRESSIVE WEST.

We are determined to make it the most desirable and reliable paper in
the United States; will spare no effort or money to achieve that object.
Sample Copies sent free on application. Remit by draft, express, or new
postal note, to

THE HOME COMPANION.
N.W. Cor. Fourth and Race Streets, Cincinnati, O.

Don't fail to name the paper in which you see this advertisement.

* * * * *

Don't be Humbugged With Poor, Cheap Coulters.

[Illustration]

All farmers have had trouble with their Coulters. In a few days they get
to wabbling, are condemned and thrown aside. In our

"BOSS" Coulter

we furnish a tool which can scarcely be worn out; and when worn, the
wearable parts, a prepared wood journal,