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e whole wild roster on you, sir--or even on your adjutant there. But we did expose them to selected samples in thirty major markets; and the cumulative finding put these three in a class by themselves, at the top. Furthermore, these random tests agreed 100% with Everett in the selection of 'SOWLES' CHRISTIAN SOLDIERS' as the ideal motif, out of those pre-eminent three.... So we are doubly, even triply checked out before take-off; since these findings confirm the humble opinion of our own staff." The eagle-eyed leader bent his probing gaze on Cam. "So you say, wizard of words. But while you're rejoicing in these strange devices and stranger accomplices, the enemy draws nigh. The primary is but weeks away, and already the invective of the political jackal beats on the ears of the electorate like a stormy sea." Everett lifted his shaggy head. "You mix a hirsute metaphor, Charlemagne, but my li'l friends tell me that that's the sort of chatter that the idiot voters will lap up like a friendly Frostee." "You see, Father--this is the break we needed," pitched Cam. "With this weird talent of Everett _et al_., we can pre-test every element of the great campaign. The pieces of the jigsaw will drop into place overnight, and we can kick off the Big Push next week.... Like with a monster rally by torchlight and Kleig in Hollywood Bowl.... Singing our hymn under the stars while millions view.... How 'bout that, Ev?" The impresario of the impalpable nodded. "Should be great. Monstrous, in fact." * * * * * In the day that followed, Cam and all his cohorts in MAB let themselves go in a good old-fashioned creative orgy. With one large difference. In the past, copy, layouts, and other campaign ingredients were threshed out in endless conferences, and decisions were made on the basis of an informed group guess. Now, each new idea was exposed at infancy like a Spartan baby to the elemental reaction of Ev & Co., and instantly given the yea or nay. The rotund oracle was kept under lock and latch in the "Think-Box." This room had been scientifically designed for sequestering agency people who had to give birth to slogans and such under deadline pressure. The walls were sound-proofed, the couch pulled out into a properly uncomfortable bed, and a refrigerator was stocked with snack makings. It was also served by dumbwaiter. Phones were banished, of course; as was 3-D and all other distraction--even
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