e whole wild roster on you, sir--or even on your
adjutant there. But we did expose them to selected samples in thirty
major markets; and the cumulative finding put these three in a class by
themselves, at the top. Furthermore, these random tests agreed 100% with
Everett in the selection of 'SOWLES' CHRISTIAN SOLDIERS' as the ideal
motif, out of those pre-eminent three.... So we are doubly, even triply
checked out before take-off; since these findings confirm the humble
opinion of our own staff."
The eagle-eyed leader bent his probing gaze on Cam. "So you say, wizard
of words. But while you're rejoicing in these strange devices and
stranger accomplices, the enemy draws nigh. The primary is but weeks
away, and already the invective of the political jackal beats on the
ears of the electorate like a stormy sea."
Everett lifted his shaggy head. "You mix a hirsute metaphor,
Charlemagne, but my li'l friends tell me that that's the sort of chatter
that the idiot voters will lap up like a friendly Frostee."
"You see, Father--this is the break we needed," pitched Cam. "With this
weird talent of Everett _et al_., we can pre-test every element of the
great campaign. The pieces of the jigsaw will drop into place overnight,
and we can kick off the Big Push next week.... Like with a monster rally
by torchlight and Kleig in Hollywood Bowl.... Singing our hymn under the
stars while millions view.... How 'bout that, Ev?"
The impresario of the impalpable nodded. "Should be great. Monstrous, in
fact."
* * * * *
In the day that followed, Cam and all his cohorts in MAB let themselves
go in a good old-fashioned creative orgy. With one large difference. In
the past, copy, layouts, and other campaign ingredients were threshed
out in endless conferences, and decisions were made on the basis of an
informed group guess. Now, each new idea was exposed at infancy like a
Spartan baby to the elemental reaction of Ev & Co., and instantly given
the yea or nay.
The rotund oracle was kept under lock and latch in the "Think-Box." This
room had been scientifically designed for sequestering agency people who
had to give birth to slogans and such under deadline pressure. The walls
were sound-proofed, the couch pulled out into a properly uncomfortable
bed, and a refrigerator was stocked with snack makings. It was also
served by dumbwaiter. Phones were banished, of course; as was 3-D and
all other distraction--even
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