re: A Cross of
Lorraine with a Star of David at its center. Superimposed wavy letters
faded in:

"THE NEW CHURCH MILITANT"

Curt studied the dial with the aid of a pocketlite, and made a notation.
The scene and the martial music faded out, to be replaced by stock
footage from medieval epics: Peter the Hermit exhorting knights to smite
the Saracen, the clash of Mediterranean men o' war, chivalric pageantry
featuring again the cross-and-star:

"CRUSADE FOR OUR TIME"

The eyes of the super-mongoose gleamed in the shadows as Curt took the
reading.

Next came a montage of heroic scenes from two millennia of history: from
Agincourt to Iwo, from the villagers marching on Frankenstein's castle
to the Four Freedoms conference at sea. One familiar strain underscored
all the stirring action; its key words flamed to life:

"SOWLES' CHRISTIAN SOLDIERS"

Everett's familiar emitted a shrill squeak. Curt gasped, "Cam! Right off
the dial!"

"All right, Curt! Hit the lights.... We won't bother with the rest."

"What devil's work _is_ this?" demanded the cadaverous Sowles, blinking
as the lights went on.

"Father, for the first time in the history of mass opinion manipulation,
we are scientifically certain, in advance, of optimum response. Everett
and his Telempathetic _Gestalt_ have proved to be the equivalent of the
world's largest survey sample. In the past, whenever a product was about
to be launched on the board waters of the American mercantile ocean, but
lacked for a sobriquet, prides of copywriters and other creative people
huddled late into the night fashioning Names, from which the entire
marketing strategy would flow. Remember the Ocelot, Curt?"

"Lord, will I ever forget it. 18,000 names!"

"On behalf of our airplane account, gentlemen. Of those 18,000 names we
dreamed up for the 1981 model, some truly ridiculous labels crept in
when fatigue and inbred mental circumlocution weakened our defenses."

"The Dawn Play Air Coupe," recalled Curt, with a shudder. "The Pterrible
Pterodactyl.... The Crimson Inca...."

"Spare us, Curt. The point is that as a result of this grisly
experience, we invented the Name-O-Scope. The name 'Ocelot' was
ultimately selected, and worked out superbly--through sheer good fortune
alone. For your campaign, Father, the Name-O-Scope came up with 3,248
possible slogan-names."

"I saw only three," Sowles said, dourly. His aide scribbled something in
the notebook.

"I wouldn't inflict th