t for profit. It is perhaps fortunate that such contests
cannot in the nature of things last long. In the long run business
must show a profit or fail. Contrary to popular opinion, a book war is
not profitable in itself; but it is a form of competition that has
existed for fully a century. It presents no novelties even now.

[Success Attained]

The two chief combatants at length withdrew with one accord. Neither
firm could claim entire victory; but the McGuffey readers came through
with much the larger sales and these increased for years. By this
contest the firm of Van Antwerp, Bragg & Co. won a reputation as
fighters that protected them in after years from ill-considered attacks
by its competitors.

The revised edition of the McGuffey Readers, having no author's name on
the title page, designed and compiled under the direction of the
publishers, but retaining the moral excellences and literary qualities
that had been affixed to the series from its origin, attained the
largest sales that have as yet been accorded by the public to a single
series of books. Of the Sixth Reader, which must have the least sale,
over a million copies have been distributed, as shown by the edition
number. Of the First Reader more than eight million copies have been
used.

[Other Competitors]

At no time in the history of these readers have they been without
formidable competition. Pickett's Readers were published in Cincinnati
as early as 1832. Albert Pickett was at one time president of the
College of Teachers and his books were published by John W. Pickett, who
was probably his brother. Later some additional books were prepared by
John W. Pickett, M.D., LL.D., and published by U.P. James in 1841, and
by J. Earnst in 1845. These readers were vigorously pushed into the
market for several years, but in the end were unsuccessful.

The Goodrich Readers published by Morton & Griswold in Louisville, Ky.,
were perhaps the most constant competitors with the McGuffey Readers in
the early years throughout the states of the Mississippi Valley. These
were prepared by S.G. Goodrich, the author of the then popular "Peter
Parley Tales." The readers were originally published in Boston and
some copies bear the imprint of Otis, Broaders & Co. They were first
copyrighted in 1839 and were frequently revised. They finally became the
property of the Louisville publisher. Mr. Smith and Mr. Morton kept up a
most vigorous schoolbook war, especially in Ohio,