FREE BOOKS

Author's List




PREV.   NEXT  
|<   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196  
197   198   199   200   201   202   203   >>  
alarmed--alarmed rather than guilty. "To-morrow, and until further notice," said H. R., sternly, "you will tell the department-store sandwiches to parade in front of the various newspaper offices from morning until night." "But not in Park Row, surely?" "Exactly! And find out whether the business managers of the various newspapers have been holding conferences with the managing editors. They probably will--this afternoon or to-morrow." "How can I--" "By paid spies--office-boy scouts. Of course, lady stenographers being more in your line-- No! Look me in the eye!" Andrew Barrett blushed and said, feebly: "I am taking the count, Chief." "Very well. I shall now go out and do your work. See that you do mine!" And H. R. went out, leaving Andrew Barrett full of devastating curiosity. "I wonder what he has up his sleeve now?" mused young Mr. Barrett. "I'll bet it's a corker!" H. R. himself called on the head of one of the most progressive of New York's great department stores--a man to whom full pages on week-days were nothing. He, therefore, had heard of H. R., and also had used sandwiches. He greeted the founder of the S. A. S. A. with respectful interest. H. R. said, calmly: "I am here now to make you a present of from ten thousand to fifty thousand dollars a year--in cash!" Mr. Liebmann, of course, knew that H. R., though an aristocrat, was neither a fool nor a lunatic. He diplomatically asked, "And my gratitude for your kindness may be expressed just how, Mr. Rutgers?" "By accepting the cash and putting it in your pocket, to have and to hold until death do you part." "Mr. Rutgers, I am an old man and suspense is trying." And Mr. Liebmann smiled deprecatingly. "I have come to show you how you may save the amount I have mentioned in your newspaper-advertising appropriation. You big advertisers are now helpless to help yourself. There are no rebates and you can't play one paper against the others. Those days are over. Will you hear me to the end and not go on at half-cock while I am talking?" "Yes," promised Mr. Liebmann, impetuously. "Mr. Liebmann, you must write a letter to all the advertising managers of all the newspapers, saying that you have decided to discontinue all advertising in the daily papers as soon as your contracts expire. Hold your horses! Explain that you intend to reach your suburban trade through the fashion magazines, local papers, and circulars, and that for Manha
PREV.   NEXT  
|<   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196  
197   198   199   200   201   202   203   >>  



Top keywords:

Liebmann

 

advertising

 
Barrett
 

Rutgers

 
thousand
 

alarmed

 

morrow

 

Andrew

 

papers

 

sandwiches


newspaper

 
managers
 

newspapers

 

department

 
smiled
 
suspense
 
deprecatingly
 

gratitude

 

aristocrat

 
dollars

accepting
 

lunatic

 

putting

 

expressed

 
diplomatically
 
pocket
 

kindness

 

rebates

 

discontinue

 

decided


contracts
 

letter

 

promised

 

impetuously

 

expire

 

magazines

 

fashion

 

circulars

 

Explain

 
horses

intend

 
suburban
 
talking
 

helpless

 

advertisers

 
mentioned
 

amount

 
appropriation
 

office

 
afternoon