CONSIDERED.

ARE YOU USING OUR SANDWICHES, MR. MERCHANT?

THEY WILL MOVE YOUR SHOP TO FIFTH AVENUE.

TRY IT! EMPLOY ONLY UNION MEN.

SOCIETY AMERICAN SANDWICH ARTISTS,
ALLIED ARTS BUILDING.

For the first time in history the familiar

O. K.
H. R.,
_Sec._

was absent.

It bore out the managing editor's assertion of H. R.'s distaste of
publicity.

"Go out and lasso your maverick advertisers," said the managing editor,
sternly, after he had read the S. A. S. A. advertisement--full-page,
too! "I'll take care of the news columns."

"The damned sandwich men are so thick in this town I'll have trouble in
breaking through their lines."

"Use dynamite!" said the managing editor, savagely. He owned ten bonds
of his own paper.

He then summoned the city editor and said, sternly:

"Mr. Welles, under no circumstances whatever must this paper mention
sandwiches or sandwich advertising or the S. A. S. A."

"Did you see their latest exploit? Two hundred and seventy-six
sandwiches to the block, by actual count. Talk about high art!"

"They have commercialized it," frowned the managing editor. "Not a
line--ever!"

The same thing must have happened in all the other offices. The public
talked about the advertising revolution and the wonderful new styles in
boards; and they looked in the next morning's papers to get all the
picturesque details, as usual. Not a word!

XXX

H. R. called, shortly after ten o'clock the next morning, at the Ketcham
National Bank to discuss with his father-in-law-to-be interest rates on
the balance he did not yet have.

Mr. Goodchild had slept over the matter. He had spent an hour in going
over his annoyances and humiliations, and had failed himself with a
wrath that became murderous anger when he compelled himself to realize
that H. R. had it in his power to intensify the troubles of the
Goodchild family. The marriage of H. R. with his daughter became worse
than preposterous; it was a species of blackmail against which there was
no defense. He could not reach H. R. by means of the law or by speech or
by violence.

When his anger cooled, however, he saw that what he had done was to pay
the young man the greatest compliment an elderly millionaire can pay
anybody. The more formidable your enemy is, the less disgraceful is your
defeat. Mr. Goodchild was as intelligent a man as one is apt to find in
the office of the president of a bank; but he was suscep