ow we must consider
those personally causative, or subjective, forces which enable him to
use suggestion effectively.

_How the Speaker Can Make Suggestion Effective_

We have seen that under the influence of authoritative suggestion the
audience is inclined to accept the speaker's assertion without argument
and criticism. But the audience is not in this state of mind unless it
has implicit confidence in the speaker. If they lack faith in him,
question his motives or knowledge, or even object to his manner they
will not be moved by his most logical conclusion and will fail to give
him a just hearing. _It is all a matter of their confidence in him._
Whether the speaker finds it already in the warm, expectant look of his
hearers, or must win to it against opposition or coldness, he must gain
that one great vantage point before his suggestions take on power in the
hearts of his listeners. Confidence is the mother of Conviction.

Note in the opening of Henry W. Grady's after-dinner speech how he
attempted to secure the confidence of his audience. He created a
receptive atmosphere by a humorous story; expressed his desire to speak
with earnestness and sincerity; acknowledged "the vast interests
involved;" deprecated his "untried arm," and professed his humility.
Would not such an introduction give you confidence in the speaker,
unless you were strongly opposed to him? And even then, would it not
partly disarm your antagonism?

Mr. President:--Bidden by your invitation to a discussion of the
race problem--forbidden by occasion to make a political
speech--I appreciate, in trying to reconcile orders with
propriety, the perplexity of the little maid, who, bidden to
learn to swim, was yet adjured, "Now, go, my darling; hang your
clothes on a hickory limb, and don't go near the water."

The stoutest apostle of the Church, they say, is the missionary,
and the missionary, wherever he unfurls his flag, will never
find himself in deeper need of unction and address than I,
bidden tonight to plant the standard of a Southern Democrat in
Boston's banquet hall, and to discuss the problem of the races
in the home of Phillips and of Sumner. But, Mr. President, if a
purpose to speak in perfect frankness and sincerity; if earnest
understanding of the vast interests involved; if a consecrating
sense of what disaster may follow further misunderstanding and
estrangement; if t