Foreign newspapers, 14 0 0
Foy, at 2s. a day, 31 4 0
Lloyd's coffee house for post news 12 0 0
Home news, as per receipts and incidents, 282 4 11-1/2
List of sheriffs, 10 6
Plantation, Irish, and Scotch news, 50 0 0
Portsmouth letter, 8 5 0
Stocks, 3 3 0
Porterage to the stamp office, 10 8 0
Recorder's clerk, 1 1 0
Sir John Fielding, 50 0 0
Delivering papers fifty-two weeks,
at L1 4s. per week, 62 8 0
Clerk, and to collect debts, 30 0 0
Setting up extra advertisements, 31 10 0
A person to go daily to fetch
in advertisements, getting
evening papers, etc., 15 15 0
Morning and evening papers, 26 8 9-1/2
Price of hay and straw, Whitechapel, 1 6 0
Mr. Green for port entries, 31 10 0
Law charges, Mr. Holloway, 6 7 5
Bad debts, 18 3 6
----------
L796 15 2

The sale was about three thousand a day, and the shareholders received
L80 per share clear profit. The newspapers of those days paid the
managers of theatres for accounts of their plays, as witness the
following entries:

L s. d.

Playhouses, 100 0 0
Drury Lane advertisements, 64 8 6
Covent Garden 66 11 0
---------
L230 19 6

Theatrical advertising had not reached the pitch of development which it
has since attained; the competition was not so severe, and managers did
not find it necessary to have recourse to ingenious methods of
propitiating dramatic critics, such as producing their plays at the
commencement of a new season, or paying L300 a year for the supervision
of the playbills--expedients which have been now and then employed in
our own times.

Among the writers in the _Public Advertiser_ were Caleb Whitefoord,
_dilettante_ and wine merchant, Charles d'Este, who, like the popular
London preacher of the present day, Bellew, first tried the stage, but
not succeeding in that line, entered the pulpit; John Taylor, afterward
editor of the _Mo