ddress lay in the center of the London area whence
came nearly all of the British goods exported to America.[76] It had
been the location of many merchants who had migrated to New England in
the 17th century, and these newcomers had done business with their
erstwhile associates who did not leave home. Thus were started trade
channels which continued to run. The Bow Churchyard Warehouse may have
been the major exporter of English patent medicines to colonial
America, although others of importance were located in the same London
region, in particular Robert Turlington of Lombard Street and Francis
Newbery of St. Paul's Churchyard. The significance of the fact that
there were key suppliers of patent medicines for the American market
lies in the selection process which resulted. Out of the several
hundred patent medicines which 18th-century Britain had available,
Americans dosed themselves with that score or more which the major
exporters shipped to colonial ports.
[75] _London Mercury_, London, August 19-26, 1721.
[76] Bernard Bailyn, _The New England merchants in the
seventeenth century_, Cambridge, Massachusetts, 1955, pp. 35-36.
Not only did the Bow Churchyard Warehouse firm have Bateman's Drops. It
will be remembered that in 1721 they advertised that they were
preparing Daffy's Elixir. In 1743, they and Newbery were made exclusive
vendors of Hooper's Pills.[77] By 1750, the firm was also marketing
British Oil, Anderson's Pills, and Stoughton's Elixir.[78] Turlington
in 1755 was selling not only his Balsam of Life, but was also vending
Daffy's Elixir, Godfrey's Cordial, and Stoughton's Elixir.[79] After
the tension of the Townshend Acts, it was the Bow Churchyard Warehouse
which supplied a Boston apothecary with a large supply of nostrums,
including all the eight patent medicines then in existence of the ten
with which this discussion is primarily concerned.[80] On November 29,
1770, the _Virginia Gazette_ (edited by Purdie and Dixon) reported a
shipment, including Bateman's, Hooper's, Betton's, Anderson's, and
Godfrey's remedies, just received "from Dr. Bateman's original
wholesale warehouse in London" (the Bow Churchyard Warehouse). When
Dalby's Carminative and Steer's Opodeldoc came on the market in the
1780's, it was Francis Newbery who had them for sale. Both the Newbery
and Dicey (Bow Churchyard Warehouse) firms continued to operate in the
post-Revolutionary years. Thus, it was no accident b
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