FREE BOOKS

Author's List




PREV.   NEXT  
|<   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43  
44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   >>   >|  
om Graham's Extract, and whenever I saw it I gagged, for I knew it was costing me money that wasn't coming back; but every time I started to draw in my horns Jim talked to me, and showed me where there was a fortune waiting for me just around the corner. [Illustration: "_I put Jim Durham out on the road to introduce a new product._"] Graham's Extract started out by being something that you could make beef-tea out of--that was all. But before Jim had been fooling with it a month he had got his girl to think up a hundred different ways in which it could be used, and had advertised them all. It seemed there was nothing you could cook that didn't need a dash of it. He kept me between a chill and a sweat all the time. Sometimes, but not often, I just _had_ to grin at his foolishness. I remember one picture he got out showing sixteen cows standing between something that looked like a letter-press, and telling how every pound or so of Graham's Extract contained the juice squeezed from a herd of steers. If an explorer started for the North Pole, Jim would send him a case of Extract, and then advertise that it was the great heat-maker for cold climates; and if some other fellow started across Africa he sent _him_ a case, too, and advertised what a bully drink it was served up with a little ice. He broke out in a new place every day, and every time he broke out it cost the house money. Finally, I made up my mind to swallow the loss, and Mister Jim was just about to lose his job sure enough, when the orders for Extract began to look up, and he got a reprieve; then he began to make expenses, and he got a pardon; and finally a rush came that left him high and dry in a permanent place. Jim was all right in his way, but it was a new way, and I hadn't been broad-gauged enough to see that it was a better way. That was where I caught the connection between a college education and business. I've always made it a rule to buy brains, and I've learned now that the better trained they are the faster they find reasons for getting their salaries raised. The fellow who hasn't had the training may be just as smart, but he's apt to paw the air when he's reaching for ideas. I suppose you're asking why, if I'm so hot for education, I'm against this post-graduate course. But habits of thought ain't the only thing a fellow picks up at college. I see you've been elected President of your class. I'm glad the boys aren't down on you, but whi
PREV.   NEXT  
|<   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43  
44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   >>   >|  



Top keywords:

Extract

 

started

 
Graham
 

fellow

 
advertised
 

education

 

college

 

gauged

 

Mister

 

caught


business

 

connection

 

permanent

 

orders

 

pardon

 

expenses

 

reprieve

 

swallow

 

finally

 

Finally


graduate

 

habits

 

thought

 

elected

 
President
 
suppose
 

faster

 

reasons

 

trained

 

brains


learned

 

salaries

 

raised

 

reaching

 
training
 
hundred
 

fooling

 

coming

 

costing

 
gagged

talked
 

showed

 
Durham
 
introduce
 
product
 
Illustration
 

fortune

 

waiting

 

corner

 
Sometimes