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of Public Opinion? In fact, Public Opinion may be considered in our modern societies as the greatest driving power. For, Public Opinion is the vision of the unthinking multitude, and vision is the first and foremost of constructive or destructive forces. It lights the way and invites action accordingly. Marvellous indeed is the sweep of the tide of Public Opinion in various realms of human activities. Its ebb and flow--although frequently beyond analysis, are felt on every shore. In the world of finance,--and this is the lowest in the scale of real values,--is not that fragile but mighty factor we call credit based on Public Opinion? For, credit is but the general opinion of the community on the possibilities of the industry or undertaking in which its capital is involved, and on the honesty and ability of the management. What has weakened the moral fibre of our modern society so much that at times one wonders if we are living in the Christian era? If the home is now so often desecrated by theories of free love and trial marriages, if the cradles are empty, if the very sense of shame is a thing of the past, if the most elementary principles of morality are questioned, is it not because the public conscience is being warped, chloroformed, deadened by a frenzied propaganda of a corrupted Public Opinion? Has not the politician and the legislator the ear to the wind, the eye on the running tides and cross currents of thought, to know and sound Public Opinion? Like the skilful and watchful pilot, he counts with the set of the tide and catches it at its crest. He knows the exact height of the rising tide that will float him and his cargo over the bar . . . of a coming election--. This tide of public feeling has carried some to the high seas of success but left many stranded on the desert shores. Many public men indeed have set out on its angry waters to brave its fury . . . and have never returned. "In our times of Democracy when the "competitive" principle has replaced the "hereditary," not the kings, princes and nobles, but bankers, merchants, railroad magnates, capitalists, politicians, editors, educators, writers and artists occupy the high seats, hold the baton and beat the time for the great social orchestra." (Ross-Social Psychology.) "Power and influence," said Morley, "no longer reside in the Crown but in the strong, subtle forces called Public Opinion: and that Public Opinion is apt to involve
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