haracter and personality are
built by and around his alimentary system. He is happiest when
gratifying it and whenever he thwarts it he is miserable, just as the
rest of us are when we thwart our predominant system.

The World Needs Him

This type has so many traits needed by the world, however, and has
such extreme capacity for enjoying life that the race, not to mention
himself, would profit greatly by his denying himself excessive amounts
of food.

Enjoyment the Keynote of This Type

The good things of life--rich, abundant food and everything that
serves the personal appetites--are the cravings of this type.

He purchases and uses more of the limousines, yachts and chefs than any
other three types combined, and gets more for his money out of them than
others do. The keynote of his nature is personal enjoyment. His senses
of touch and taste are also especially acute.

The Fat Man Loves Comfort

You can tell a great deal about a man's type by noting for what
classes of things he spends most of his extra money.

The Alimentive may have no fire insurance, no Liberty bonds, no real
estate but he will have all the modern comforts he can possibly afford.

Most of the world's millionaires are fat and Human Analysis explains
why. We make few efforts in life save to satisfy our most urgent
demands, desires, and ambitions. Each human type differs in its
cravings from each of the others and takes the respective means
necessary to gratify these cravings.

The Alimentive craves those luxuries, comforts and conveniences which
only money can procure for him.

The Fat Millionaire

When the Alimentive is a man of brains he uses his brains to get
money. No fat person enjoys work but the greater his brain capacity the
more will he forego leisure to make money.

When the Fat Man is in Average Circumstances

Any man's money-making ambitions depend largely on whether money is
essential to the satisfaction of his predominating instincts.

If he is fat and of average brain capacity he will overcome his physical
inertia to the point of securing for himself and his family most of the
comforts of modern life.

The average-brained fat man composes a large percentage of our
population and the above accounts for his deserved reputation as a
generous husband and father.

The Fat Man a Good Provider

The fat man will give his last cent to his wife and children for the
things they desire but he is not inclined as m