, has the ablest
editorial page in the country lost some very valuable musical
advertising because it had published letters of a decidedly
compromising nature, written by a man high in the musical world to a
lady who was suing him for damages. Another paper, which many consider
the brightest in America, discharged its dramatic critic after a
theatrical firm had taken out all their advertising. But strange to
say, as soon as a new critic was engaged, the advertising was forthwith
resumed. I refrain from giving the name of this newspaper because one
brave and witty little weekly published the story with names and dates,
and is now being sued for libel.

"Life" states that in Cincinnati, lately, every theatrical
advertisement in all other newspapers carried this line:--

"We do not advertise in 'The Times-Star.'"

The paralyzing power of advertising is again exemplified in the case of
a New York evening paper which was so much interested in the
popularization of bicycles that it organized the first bicycle parade
ever held in the city. Just before the day of the parade, however, it
printed an article telling the people that it cost only some fifteen or
twenty dollars to manufacture bicycles that sold at from seventy-five
to one hundred and twenty-five dollars. Instantly all the bicycle
advertising was withdrawn, and the paper lost thousands of dollars.

The New York "Evening Post" some years ago offended the department
stores by some utterance it made about the tariff, and they withdrew
their advertising. The "Evening Post," instead of quietly backing down,
started in to fight single-handed, calling on the public for aid. The
personal friends of the editor, Mr. Godkin, and a few loyal readers
rallied to its support, and threatened to boycott the stores. But the
public as a whole and all the "Post's" esteemed contemporaries, as
might have been anticipated, enjoyed the conflict from a safe distance
and minded their own business. The department stores not only refused
to make terms, but in some instances carried the war into the enemy's
territory by stopping the credit accounts of those customers who took
the "Post's" side. It was only after a very great financial loss and
many years of estrangement, that most of the stores came back to the
"Post," and it was long before the old relations of cordiality were
entirely reestablished.

The department stores are seldom or never referred to unfavorably by
the New York pap