milar and possibly larger order, and his
circulation is reported as "still increasing." Another struck a
"high-water mark" of "190,500" the day after Mr. Cleveland was
elected, and that has been the implied measure of circulation for the
last six years. Another, during a heated political campaign, or a
great financial crisis, or some other dominant factor in public
interest, makes a large and genuine temporary increase, but the
highest mark gained does enforced duty in the eyes of the marines
until another flood tide sweeps him to a greater transient height.
These are types of the competitions of the circulation liar. At this
very hour there are four daily newspapers each of which has the
largest circulation in the United States. Of the nearly 18,000
American publications only 103 furnish detailed, open, and entirely
trustworthy statements of circulation.

As to the general public this is no great matter, but to the vast
number of business men who buy the real or fancied publicity afforded
by newspaper advertising it is of exceeding importance. That the large
buyers of advertising space are not more and oftener swindled is
because they understand the circulation extravaganza and buy space
according to their understanding. The time is coming, and it should
come soon, when newspaper circulations shall be open to the same
inspection and publicity as is now the case with banks and insurance
companies, and when the circulation liar and swindler shall be
amenable to the same law and liable to the same penalty as stands
against and is visited upon any other perjurer and thief.

_(To be continued_.)

* * * * *

HOW TO PREVENT HAY FEVER.

By ALEXANDER RIXA, M.D., New York.

In the May (1890) number of the _Therapeutic Gazette_ I furnished some
contribution to the "Treatment of Hay Fever." I reported therein a
favorable result in the treatment of this mysterious disease in the
experience of my last year's cases.

My experience of this year is far more gratifying, and worthy of
receiving a wide publicity.

I treated six cases in all, four of which have been habitual for years
to hay fever proper without complications, while the other two used to
have the disease aggravated with reflex asthma and bronchial catarrh.
I succeeded in preventing the outbreak of the disease in every
individual case. The treatment I applied was very simple, and
consisted of the following:

From the fac