ett had made a failure of his "New York Courier" in
1825, of the "Globe" in 1832, and of the "Pennsylvanian" a little
later, and was only known as a clever writer for the press, who had
saved a few hundred dollars by hard labor and strict economy for
fourteen years. In 1835 he asked Horace Greeley to join him in
starting a new daily paper, the "New York Herald." Greeley declined,
but recommended two young printers, who formed partnership with
Bennett, and the "Herald" was started on May 6, 1835, with a cash
capital to pay expenses for _ten days_. Bennet hired a small cellar in
Wall Street, furnished it with a chair and a desk composed of a plank
supported by two barrels; and there, doing all the work except the
printing, began the work of making a really great daily newspaper, a
thing then unknown in America, as all its predecessors were party
organs. Steadily the young man struggled towards his ideal, giving the
news, fresh and crisp, from an ever-widening area, until his paper was
famous for giving the current history of the world as fully and quickly
as any competitor, and often much more thoroughly and far more
promptly. Neither labor nor expense was spared in obtaining prompt and
reliable information on every topic of general interest. It was an
up-hill job, but its completion was finally marked by the opening at
the corner of Broadway and Ann Street of the most complete newspaper
establishment then known.
One of the first things to attract the attention on entering George W.
Childs' private office in Philadelphia was this motto, which was the
key-note of the success of a boy who started with "no chance": "Nihil
sine labore." It was his early ambition to own the "Philadelphia
Ledger" and the great building in which it was published; but how could
a poor boy working for $2.00 a week ever hope to own such a great
paper? However, he had great determination and indomitable energy; and
as soon as he had saved a few hundred dollars as a clerk in a
bookstore, he began business as a publisher. He made "great hits" in
some of the works he published, such as "Kane's Arctic Expedition." He
had a keen sense of what would please the public, and there seemed no
end to his industry.
In spite of the fact that the "Ledger" was losing money every day, his
friends could not dissuade him from buying it, and in 1864 the dreams
of his boyhood found fulfilment. He doubled the subscription price,
lowered the advertising rat
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