FREE BOOKS

Author's List




PREV.   NEXT  
|<   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155  
156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   >>   >|  
that they had quite as involuntarily straightened in theirs. As the head of the firm, Hugh Benson, after a moment's pause, answered, in a quietly firm tone which made Richard regard him with fresh respect: "If it didn't, Mr. Kendrick, I shouldn't want to be my father's successor. He may have been a failure in business, but it was not for want of absolute integrity." The keen eyes softened as they rested on the young man's face, and Mr. Kendrick bent his head, as if he would do honour to the memory of a father who, however unsuccessful as the world judges success, could make a son speak as this son had spoken. "I am sure that is true, Mr. Benson," he said, and paused for a moment before he went on: "It is the foundation principle of business--that a reputation for trustworthiness can be built only on the rock of real merit. The appearance of the store must not tell one lie--not one--from front door to back--not even the shadow of a lie. Nothing must be left to the customer's discretion. If he pays so much money he must get so much value, whether he knows it or not." He stopped abruptly, waited for a little, his eyes searching the faces before him. Then he said, with a change of tone: "Do you want to tell me something about the management of the business, gentlemen?" "We want to do just that, Mr. Kendrick," Benson answered. So they set it before him, he and Alfred Carson, as they had worked it out, Richard remaining silent, even when appealed to, merely saying quietly: "I'm only the crudest kind of a beginner--you fellows will have to do the talking," and so leaving it all to the others. They showed Mr. Kendrick the books of the firm, they explained to him their system of buying, of analyzing their sales that they might learn how to buy at best advantage and sell at greatest profit; of getting rid of goods quickly by attractive advertising; of all manner of details large and small, such as pertain to the conduct of a business of the character of theirs. They grew eager, enthusiastic, as they talked, for they found their listener ready of understanding, quick of appreciation, kindly of criticism, yet so skilful at putting a finger on their weak places that they could only wonder and take earnest heed of every word he said. As Richard watched him, he found himself understanding a little Matthew Kendrick's extraordinary success. If his personality was still one to make a powerful impression on all who came i
PREV.   NEXT  
|<   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155  
156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   >>   >|  



Top keywords:

Kendrick

 

business

 

Benson

 

Richard

 

moment

 

understanding

 

success

 

quietly

 

answered

 

father


explained

 

system

 

putting

 
showed
 

buying

 

analyzing

 
Matthew
 
impression
 

extraordinary

 

leaving


silent

 

appealed

 
watched
 

remaining

 

Alfred

 

Carson

 

worked

 

fellows

 

talking

 

beginner


crudest

 

criticism

 

conduct

 

character

 

places

 

personality

 

pertain

 

appreciation

 

listener

 

powerful


finger

 

enthusiastic

 

talked

 
greatest
 

profit

 

skilful

 

earnest

 

advantage

 
quickly
 
manner