mer should be
directed to the stand before he reaches it so that he will be prepared to
stop when he comes upon it. Signs of this type on either side of the
stand, but some distance each way from it, are more important than is
generally recognized. They constitute invitation cards and should be so
worded as to excite curiosity and create a feeling in the intending
purchaser's mind that he will make no mistake in stopping to fill his
wants at the stand. It goes without saying that both the advertising and
the stand itself must be so planned as to attract the purchaser, and every
effort should be concentrated on the psychology of such an appeal,
avoiding any appearance of slouchiness, which would be more repellent than
attractive. The purchaser forms a quick opinion of the stand from the way
in which it is conducted and from the appearance of the one who is there
to make sales. An attitude of cordial cooperation on the part of the
attendant, who is, of course, appropriately dressed and in the right
mental attitude, is a factor that must not be overlooked in the effort to
create a favorable impression.

_Meal Service Amid Farm Surroundings._--Many operators, located at
strategic points near main highways, have found that maximum profits are
obtained by serving meals prepared from the vegetables supplemented by
poultry or other products of the little farm. These meals may be served in
a booth or building adjoining the roadside stand or in a room of the house
turned into a seasonal dining room. Persons who are city residents quickly
learn to appreciate the virtues of fresh vegetables and freshly killed
poultry that may be thus served. A schedule of reasonable prices must be
maintained if trade is to be built up. Usually special dinners or lunches
can be prepared from available products in season, thereby giving the
customer more for his money at the least cost and trouble to the operator.

This small home restaurant business can be handled frequently by members
of the operator's household and countless examples can be given of real
financial success following such ventures. Expansion can take place as
consumer demand develops. Cleanliness, good home cooking, generous
portions and prompt and courteous service will work wonders in such a
project.

_Tourist Guest Houses._--A large number of country homes are now open to
the public as tourist guest houses, their owners finding that they can
obtain a modest but worth while supp