FREE BOOKS

Author's List




PREV.   NEXT  
|<   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   >>  
f a design, what condition exists and what principles must guide such an arrangement? 34. What is ornament? 35. What qualities may ornament possess? Define them. 36. In what periods of design does each quality appear most pronouncedly? 37. How is ornament related to nature? To inventiveness or ingenuity? 38. How is ornament related to mathematics? 39. What are the important divisions of mathematical ornament? 40. What happens when an ornament is developed from a natural source? 41. What is the source called? 42. What periods of design have most affected printing? Why? 43. Explain how each of the above periods influences modern typography. 44. What should be the typographer's attitude toward the activities of designers of every age and period? 45. What has been the effect of mechanical development in printing upon typographic design? 46. Name some of the modern men whose work is of interest to the typographer. GLOSSARY TERMS OF DESIGN AS APPLIED TO PRINTING ASSYRIAN (Art)--The Assyrian Empire lay in Southwestern Asia between the Tigris and the Euphrates, now part of Turkey in Asia. Its art was largely expressed in the treatment of flat surfaces, using enameled bricks, painted stuccoes, figured bronzes, etc. Bricks were the only building material. The period dates from 4000-3000 B.C. to about 500 B.C. ATTRACTION--The force exercised upon the eye by a mass through its tone, color, size, or shape. AXIS--A line dividing a surface for purpose of comparison or construction. BALANCE--An apparent state of rest between the various attractions in a design. To balance the elements of a design is to arrange them so that they are set at rest with one another. BYZANTINE (Art)--The art of Eastern Christendom, from the time when Byzantium (now Constantinople) became the capital in 330 A.D. until the taking of the city by the Turks in 1453 and even later. Byzantine art embodied Asiatic luxury in splendor and in profusion of color and gilding. Its forms of design were purely geometrical and conventional, with no use of the human figure. CELTIC (Art)--Particularly active in the fourth century among the people of what are now the British Isles. It was influenced by Central Asia and Persia, and is thus somewhat oriental. CHINESE (Art)--Characterized by the use of fantastic forms and brilliant color. Best exemplified in porcelains, lacquers, and carvings in wood and semi-precious stone
PREV.   NEXT  
|<   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   >>  



Top keywords:

design

 
ornament
 

periods

 
printing
 

source

 

modern

 

period

 

typographer

 

related

 

arrange


attractions

 

balance

 
elements
 

Constantinople

 

Byzantium

 

capital

 
Christendom
 

principles

 
BYZANTINE
 

Eastern


exists
 

BALANCE

 

ATTRACTION

 

exercised

 

construction

 

comparison

 

apparent

 

purpose

 

dividing

 

surface


Persia

 

Central

 

oriental

 
influenced
 
people
 

British

 

CHINESE

 
Characterized
 

carvings

 

precious


lacquers

 

porcelains

 

fantastic

 

brilliant

 

exemplified

 
century
 

fourth

 
embodied
 

Byzantine

 

Asiatic