d of animal origin is
better adapted to human sustenance than plant foods, through having
undergone a process of refinement and concentration in the
transformation from plant to animal. Modern studies of nutrition have
shown that both these ideas are without scientific basis.

Unfortunately for the nut-growing industry, and still more unfortunately
for the American people, the claims of nuts to consideration in this
re-adjustment of the bill of fare have been generally overlooked, and it
seems evident that the only hope for the nut industry lies in the
creation of a larger demand for these nutrients from the plant world by
acquainting the public with their superlative merits. Of course, room
must be made for the increased intake of nuts by lessened consumption of
something which nuts may advantageously replace in the bill of fare.
Most nuts consist almost exclusively of proteins and fat. Proteins and
fats likewise are almost the sole constituents of meat. Nuts are thus
the vegetable analogues of meat and are competitors for a place on the
bill of fare.

Physiologists are agreed that the American people are eating too much
meat, and it is the general spread of this conviction that has lessened
the consumption of flesh foods in this country and has crippled the
packing industry.

A few years ago, the meat packers, finding that the consumption of meat
had fallen off nearly one-fourth since the beginning of the century,
began a vigorous campaign of publicity to increase the demand for their
products. A special board was established for the purpose and through
the activities of this board an enormous amount of misinformation has
been broadcasted which has influenced a number of people to "eat more
meat to save the live stock industry," to use the packers' appealing
slogan and incidentally to help the packing industry, and there has
been some increase in the use of pork, although the falling off in the
consumption of beef has continued in spite of unscrupulous efforts to
deceive and mislead the people, to their injury.

The two greatest obstacles in the way of the nut growing industry are
the ignorance of the people with respect to the value of nuts as staple
foods and the frantic efforts being made by those interested in the meat
industry to increase the demand for their products.

A counter campaign of education is needed to set before the people the
true facts as revealed by modern chemical and bacteriological researc