ard, even in plantings of mature
standing. There have been several trees located at Lincoln where the
disease has been found. Any of those old trees where there are any
injuries to the bark will be subject to the trouble.
Report on Commercial Cracking and Merchandising of Black Walnuts
_By_ H. F. STOKE, _Virginia_
(_Read by Title_)
The 1933 black walnut crop of southwestern Virginia was light and
exceedingly spotted. Some districts reported a complete failure, a most
unusual condition.
The volume of shelled nuts offered on the local market was smaller than
usual, due partly to scarcity of the nuts and partly because the
mountain folk who produce most of the kernels were not so keen at
cracking walnuts for a pittance when once they had tasted the sweets of
40 cents per hour on road work offered as part of the Federal recovery
program. This, apparently, will become a factor in the development of
commercial cracking plants.
The price was better than for several years past. Home-cracked nuts sold
at an average price of 25 cents per pound to local consumers, who took
most of the season's production. Sales to northern concerns were mostly
at from 30 to 35 cents for hand-picked goods, ranging up to 38 cents per
pound by midsummer. I do not know present prices.
The writer knows of no new development in mechanical cracking and
separating processes. At the present time he is completing the
construction of a power driven cracker of new design, but any report
must await successful operation.
In the marketing of kernels five channels may be considered:
1. The local consumer market, which should be cultivated as far as
possible.
2. Mail order consumer, usually reached by advertising. A two-pound
carton lined with wax paper makes a most satisfactory unit for sales of
this kind. This package has been selling generally at $1.25, postpaid.
3. Commercial consumers, who are usually manufacturers of food products,
such as bakeries, ice cream manufacturers, confectioners, etc. Usually
these people buy from wholesale supply houses.
In order to hold this trade the producer should be in a position to fill
orders throughout the year. An "In-and-outer" cannot hope to hold this
excellent class of customers.
4. Wholesale supply houses, who specialize on supplying commercial
consumers and nut stores.
These people depend on buying their season's supply as cheaply as
possible during the flush period and distribu
|