FREE BOOKS

Author's List




PREV.   NEXT  
|<   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83  
84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   >>   >|  
ard, even in plantings of mature standing. There have been several trees located at Lincoln where the disease has been found. Any of those old trees where there are any injuries to the bark will be subject to the trouble. Report on Commercial Cracking and Merchandising of Black Walnuts _By_ H. F. STOKE, _Virginia_ (_Read by Title_) The 1933 black walnut crop of southwestern Virginia was light and exceedingly spotted. Some districts reported a complete failure, a most unusual condition. The volume of shelled nuts offered on the local market was smaller than usual, due partly to scarcity of the nuts and partly because the mountain folk who produce most of the kernels were not so keen at cracking walnuts for a pittance when once they had tasted the sweets of 40 cents per hour on road work offered as part of the Federal recovery program. This, apparently, will become a factor in the development of commercial cracking plants. The price was better than for several years past. Home-cracked nuts sold at an average price of 25 cents per pound to local consumers, who took most of the season's production. Sales to northern concerns were mostly at from 30 to 35 cents for hand-picked goods, ranging up to 38 cents per pound by midsummer. I do not know present prices. The writer knows of no new development in mechanical cracking and separating processes. At the present time he is completing the construction of a power driven cracker of new design, but any report must await successful operation. In the marketing of kernels five channels may be considered: 1. The local consumer market, which should be cultivated as far as possible. 2. Mail order consumer, usually reached by advertising. A two-pound carton lined with wax paper makes a most satisfactory unit for sales of this kind. This package has been selling generally at $1.25, postpaid. 3. Commercial consumers, who are usually manufacturers of food products, such as bakeries, ice cream manufacturers, confectioners, etc. Usually these people buy from wholesale supply houses. In order to hold this trade the producer should be in a position to fill orders throughout the year. An "In-and-outer" cannot hope to hold this excellent class of customers. 4. Wholesale supply houses, who specialize on supplying commercial consumers and nut stores. These people depend on buying their season's supply as cheaply as possible during the flush period and distribu
PREV.   NEXT  
|<   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83  
84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   >>   >|  



Top keywords:

cracking

 

supply

 

consumers

 

partly

 

manufacturers

 

season

 
houses
 

consumer

 
offered
 
people

development

 
commercial
 
market
 

kernels

 
Commercial
 

present

 
Virginia
 

cultivated

 
reached
 

advertising


carton

 
channels
 

construction

 

completing

 

driven

 

cracker

 

separating

 

mechanical

 

processes

 

design


marketing

 

considered

 

plantings

 
operation
 
report
 

successful

 

selling

 

excellent

 

customers

 

orders


Wholesale

 

specialize

 
cheaply
 

period

 
distribu
 
buying
 

supplying

 
stores
 
depend
 

position