f the recognised critics
("distinguished writers of the day").

8. To serve as a Directory, or _Vade Mecum_, or Press-notes container
for the benefit of the Shareholders.

Many leading theatrical lessees, managers, and actors, have expressed
themselves strongly in favour of the necessity of establishing a
paper, written by themselves, for themselves, to read. Without such
an organ it is impossible that they can be adequately represented.

The need of such a journal has long been felt by those whose
theatrical notices have been the reverse of satisfactory.

A large number of prominent players have promised to take shares, and
advertise, not only in the advertisement columns, but in other parts
of the proposed paper.

The price of the paper will be hereafter settled by the Directors,
who feel that this is a mere matter of detail. The charge for
advertisements will be very moderate, to suit the requirements of
the shareholders.

Pictures and all sorts of clever things will be introduced when the
capital is subscribed, but it's no use making promises until the
bankers have got the money.

If there is a rush for shares (as anticipated), those who come first
will have the preference.

It may be stated that lots of people have promised to become
shareholders which is satisfactory. But it is necessary to add that
no one will be permitted to become a contributor to the paper even of
the most interesting nature (i.e., Press notices, &c.), until he has
contributed to its capital.

It is the intention of the Promoters that the majority of the shares
that be allotted to persons in or connected with the profession, so
that there shall be no nonsense from outsiders.

No promotion money will be paid to anyone. The only preliminary
expenses will be those connected with law and stationery.

It is proposed to start the Journal at once, per contract. The
Promoters are in communication with a gentleman who will make a
first-rate Editor, and who will (they believe) be delighted to accept
such an appointment if offered to him. Special arrangements will be
made for the insertion of such advertisements as "Wigs on the Green"
and "Curtain Razors."

As the paper will be sent about largely, it should have a good
circulation, and the Promoters give as a standing toast, "Success to
the Advertisement Department!"

Under such brilliant auspices, both the Company and the paper (as the
legal advisers, Messrs. BOX & COX would say) "shou