ple
to whom he wants to sell his goods. In the same way, the journalist,
the preacher, and the politician must look at things from the point
of view of those they would reach. They must feel the needs of
others and then reach out and meet those needs. They can never have
a large following unless they give something. The same law runs into
the human relation. How we abhor the man who talks only about
himself--the man who never inquires about _our_ troubles, _our_
problems; the man who never puts himself in _our_ place, but
unimaginatively and unsympathetically goes on and on, egotistically
hammering away on the only subject that interests him--namely
_himself_.

STUDYING NEWSPAPERS AND MAGAZINES. Since every successful publication
may be assumed to be satisfying its readers to a considerable degree,
the best way to determine what kind of readers it has, and what they are
interested in, is to study the contents carefully. No writer should send
an article to a publication before he has examined critically several of
its latest issues. In fact, no writer should prepare an article before
deciding to just what periodical he wishes to submit it. The more
familiar he is with the periodical the better are his chances of having
his contribution accepted.

In analyzing a newspaper or magazine in order to determine the type of
reader to which it appeals, the writer should consider the character of
the subjects in its recent issues, and the point of view from which
these subjects are presented. Every successful periodical has a distinct
individuality, which may be regarded as an expression of the editor's
idea of what his readers expect of his publication. To become a
successful contributor to a periodical, a writer must catch the spirit
that pervades its fiction and its editorials, as well as its special
articles.

In his effort to determine the kind of topics preferred by a given
publication, a writer may at first glance decide that timeliness is the
one element that dominates their choice, but a closer examination of the
articles in one or more issues will reveal a more specific basis of
selection. Thus, one Sunday paper will be found to contain articles on
the latest political, sociological, and literary topics, while another
deals almost exclusively with society leaders, actors and actresses, and
other men and women whose recent experiences or adventures have brought
them into pro