's use of lettering: adaptability and decorative effect.
Development of historic writing and lettering and its influence on
type design. Classification of general forms in lettering.
Application of design to lettering. Drawing for reproduction. Fully
illustrated; review questions; glossary; bibliography.

47. =Typographic Design in Advertising= By Harry L. Gage

The printer's function in advertising. Precepts upon which
advertising is based. Printer's analysis of his copy. Emphasis,
legibility, attention, color. Method of studying advertising
typography. Illustrations; review questions; glossary;
bibliography.

48. =Making Dummies and Layouts= By Harry L. Gage

A layout: the architectural plan. A dummy: the imitation of a
proposed final effect. Use of dummy in sales work. Use of layout.
Function of layout man. Binding schemes for dummies. Dummy
envelopes. Illustrations; review questions; glossary; bibliography.

PART VIII--_History of Printing_

49. =Books Before Typography= By F. W. Hamilton

A primer of information about the invention of the alphabet and the
history of bookmaking up to the invention of movable types. 62 pp.;
illustrated; 64 review questions.

50. =The Invention of Typography= By F. W. Hamilton

A brief sketch of the invention of printing and how it came about.
64 pp.; 62 review questions.

51. =History of Printing=--Part I By F. W. Hamilton

A primer of information about the beginnings of printing, the
development of the book, the development of printers' materials,
and the work of the great pioneers. 63 pp.; 55 review questions.

52. =History of Printing=--Part II By F. W. Hamilton

A brief sketch of the economic conditions of the printing industry
from 1450 to 1789, including government regulations, censorship,
internal conditions and industrial relations. 94 pp.; 128 review
questions.

53. =Printing in England= By F. W. Hamilton

A short history of printing in England from Caxton to the present
time. 89 pp.; 65 review questions.

54. =Printing in America= By F. W. Hamilton

A brief sketch of the development of the newspaper, and some notes
on publishers who have especially contributed to printing. 98 pp.;
84 review questions.

55. =Type and Presses in America= By F. W. Hamilton

A brief historical sketch of the developm