FREE BOOKS

Author's List




PREV.   NEXT  
|<   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55  
>>  
h the Irish Parliamentary party--but I must, and do, read the "Freeman" as well. In a word, the Free Press all over the world, as far as I can read it, suffers from this note of particularity, and, therefore, of isolation and strain. It is not of general appeal. In connection with this disability you get the fact that the Free Press has come to depend upon individuals, and thus fails to be as yet an institution. It is difficult, to see how any of the papers I have named would long survive a loss of their present editorship. There might possibly be one successor; there certainly would not be two; and the result is that the effect of these organs is sporadic and irregular. In the same connection you have the disability of a restricted audience. There are some men (and I count myself one) who will read anything, however much they differ from its tone and standpoint, in order to obtain more knowledge. I am not sure that it is a healthy habit. At any rate it is an unusual one. Most men will only read that which, while informing them, takes for granted a philosophy more or less sympathetic with their own. The Free Press, therefore, so long as it springs from many and varied minorities, not only suffers everywhere from an audience restricted in the case of each organ, but from preaching to the converted. It does get hold of a certain outside public which increases slowly, but it captures no great area of public attention at any one time. 3 The third group of disabilities, as I have said, attaches to the economic weakness of the Free Press. The Free Press is rigorously boycotted by the great advertisers, partly, perhaps, because its small circulation renders them contemptuous (because nearly all of them are of the true wooden-headed "business" type that go in herds and never see for themselves where their goods will find the best market); but much more from frank enmity against the existence of any Free Press at all. Stupidity, for instance, would account for the great advertisers not advertising articles of luxury in a paper with only a three thousand a week circulation, even if that paper were read from cover to cover by all the rich people in England; but it would not account for absence _in the Free Press alone_ of advertisements appearing in every other kind of paper, and in many organs of far smaller circulation than the Free Press papers have. The boycott is deliberate, and is persistently maintai
PREV.   NEXT  
|<   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55  
>>  



Top keywords:

circulation

 

public

 

advertisers

 

audience

 

restricted

 
organs
 

account

 

papers

 

suffers

 

disability


connection
 

disabilities

 

converted

 

preaching

 

renders

 

slowly

 

attention

 
increases
 

partly

 

contemptuous


weakness

 

economic

 

captures

 

attaches

 

rigorously

 

boycotted

 
enmity
 
people
 

England

 
absence

thousand

 

advertisements

 

boycott

 
deliberate
 

persistently

 

maintai

 

smaller

 

appearing

 
luxury
 

articles


wooden

 

headed

 

business

 

existence

 

Stupidity

 

instance

 
advertising
 
market
 

institution

 

difficult