ce of Mr. Allen's discovery by stating one of my own, somewhat
in the manner in which he has stated his. I will give my little
contribution to the world's inspiration the title of

HEY, YOU!

You and I are alone.

No, don't try to get away. That door is locked. I won't hurt you--much.

What I want to do is make you see yourself. I want you, when you put
down this book, to say, "I know myself!" I want you to be able to look
at yourself in the mirror and say: "Why, certainly I remember you, Mr.
Addington Simms of Seattle, you old Rotary Club dog! How's your merger?"

And the only way that you can ever be able to do this is to read this
book through.

Then read it through again.

Then read it through again.

Then ring Dougherty's bell and ask for "Chester."

Now let's get down to business.

I knew a man once who had made a million dollars. If he hadn't been
arrested he would have made another million.

Do you see what I mean?

If not, go back and read that over a second time. It's worth it. I wrote
it for you to read. You, do you hear me? You!

If you want to know the secret of this man's success, of the success of
hundreds of other men just like him, if you want to make his success
your success, you must first learn the rule.

What is this rule? you may ask.

Go ahead and ask it.

Very well, since you ask.

It is a rule which has kept J.P. Morgan what he is. It is a rule which
gives John D. Rockefeller the right to be known as the Baptist man
alive. It is a rule which is responsible for the continued existence of
every successful man of today.

And now I am going to tell it to you.

You, the you that you know, the real you, are going to learn the secret.

Can you bear it?

Here it is:

You can't win if you breathe under water.

Read that again.

Read it backward.

It may sound simple to you now. You may say to yourself, "What do you
take me for, a baby boy?"

Well, you paid good money for this book, didn't you?

LV

THE CATALOGUE SCHOOL

Without wishing in the least to detract from the praise due to Sinclair
Lewis for the remarkable accuracy with which he reports details in his
"Main Street," it is interesting to speculate on how other books might
have read had their authors had Mr. Lewis's flair for minutiae and their
publishers enough paper to print the result.

For instance, Carol Kennicott, the heroine, whenever she is overtaken by
an emotional scene, is given to looki