to buy a War Savings Certificate every
week.

Just as no sum has been too small to save, so is no act too trivial to
achieve some kind of conservation. People are urged to carry home their
bundles from shops. This means saving time and labour in delivery and
permits the automobile or wagon to be used in more important work. I
could cite many other instances of this kind.

Even the children think and write in terms of economy. At the annual
meeting of the British Association for the Advancement of Science held
last summer at Newcastle, an eminent doctor read a paper on "London
Children's Ideas of How to Help the War." The replies to his questions,
which were sent to more than a thousand families, all indicated that the
juvenile mind was thoroughly soaked with the savings idea. Some of the
answers that he quoted were very humorous. A boy in Kensington gave the
following reasons:

"Eat less and the soldiers get more: If you make a silly mistake in your
arithmetic tell your mother not to let you have any jam, and put the
money saved in the War Loan: Stop climbing lamp-posts and save your
clothes: Don't wear out your boots by striking sparks on the kerbstones:
If you buy a pair of boots you are a traitor to your country, because
the man who makes them may keep a soldier waiting for his: Don't use so
much soap: Don't buy German-made toys."

The net result of this mobilisation of the forces of thrift is that up
to January the first 50,000,000 War Certificates had been sold,
representing an investment of nearly 40,000,000 pounds or approximately
$200,000,000. The striking feature about this large sum is that it was
reared with the coppers of working men and women. "Serve by Saving" in
England has become more than a phrase.

All this was not achieved, however, without the most persistent
publicity. England to-day is almost one continuous bill board. The
hoardings which blazed with the appeal for recruits and the War Loan now
proclaim in word and picture the virtues of saving and the value of the
now familiar War Certificates. Likewise they embody a spectacular lesson
in thrift for everybody.

One of the most effective posters is headed "ARE YOU HELPING THE
GERMANS?" Under this caption is the subscription:

"You are helping the Germans when you use a motor car for pleasure: when
you buy extravagant clothes: when you employ more servants than you
need: when you waste coal, electric light or gas: when you eat and drink
mo