revious to my arrival in the United States, and even for
some time afterwards, I had an idea that there was a much larger
circulation of every class of writing in America, than there really is.
It is only the most popular English authors, as Walter Scott, or the
most fashionable, as Byron, which have any extensive circulation; the
works which at present the Americans like best, are those of fiction in
which there is anything to excite or amuse them, which is very natural,
considering how actively they are employed during the major portion of
their existence, and the consequent necessity of occasional relaxation.
When we consider the extreme cheapness of books in the United States,
and the enormous price of them in this country, the facilities of
reading them there, and the difficulty attending it here from the above
cause, I have no hesitation in saying, that as a _reading nation_, the
United States cannot enter into comparison with us.
As I am upon this subject, I cannot refrain from making a few remarks
upon it, as connected with this country. The price of a book now
published is enormous, when the prime cost of paper and printing is
considered; the actual value of each three volumes of a moderate
edition, which are sold at a guinea and a half, being about four
shillings and sixpence, and when the edition is large, as the outlay for
putting up the type is the same in both, of course it is even less; but
the author must be paid, and upon the present small editions he adds
considerably to the price charged upon every volume; then comes the
expense of advertising, which is very heavy; the profits of the
publisher, and the profits of the trade in general; for every book for
which the public pay a guinea and a half, is delivered by the publisher
to the trade, that is, to the booksellers, at 1 pound 1 shillings 3
pence. The allowance to the trade, therefore, is the heaviest tax of
all; but it is impossible for booksellers to keep establishments,
clerks, etcetera, without having indemnification. In all the above
items, which so swells up the price of the book, there cannot well be
any deduction made.
Let us examine into the division of profits. I am only making an
approximation, but it is quite near enough for the purpose.
An edition of 1,000 copies at 1 pound 11 shillings 6 pence will give
1,575 pounds.
POSITIVE EXPENSES TO PUBLISHER.
Trade allowance of 10 shillings. 3 pence per copy: 512 pounds 10
shillings.
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