irls have an irresistible fascination for
Evening Journal readers. She stands second only to the famous Nell
Brinkley and the drawings of both these distinguished artists appear on
the Magazine Page in the New York Evening Journal.

[Illustration: CHARLES A.L. REED, A.M., M.D.

_Former President, American Medical Ass'n_]

Dr. Reed is one of America's most distinguished medical men--he writes
authoritatively about the ills to which human kind is heir, also of the
psychology of health and sickness. His writings have a big following
among women readers of the Evening Journal--their welfare and that of
their children comprise a great part of his suggestions on health. He is
the Health Counselor in Evening Journal homes.

[Illustration: W.S. FARNSWORTH, SPORTS EDITOR

_Famous Sports Writer of Outstanding Events_]

Sporting news with a punch! Experts to write about and report each
branch of sports. Those are the cardinal principles which guide New
York's greatest Sports Editor. Farnsworth, noted reporter himself, has
covered all the outstanding sporting events in recent years. His word
story of the "Battle of the Century," the World's Series or the Army and
Navy Gridiron Classic is as thrilling as the event itself.

[Illustration: "TAD" (T.A. DORGAN)

_King of Sporting Writers and Cartoonists_]

Experts throughout the Sporting World say "TAD" is the greatest sporting
cartoonist of all time. "INDOOR" and "OUTDOOR SPORTS" put "T.A.D." in a
class by himself. He has originated more slang phrases which have
attained national popularity than any other American. These pungent
contributions to the colloquial native language have made "T.A.D."
beloved by over two million Journal readers.

[Illustration: W.M. ("BILL") CORUM, SPORTS EXPERT

_Famous Writer and Columnist_]

The "Sports" column by "Bill" Corum is the best of its kind on any
Sports Page in America. "Bill" knows his sports. He gives Evening
Journal readers the facts plus inimitable observations. His puns,
wisecracks and reverse English season the day's sporting dish. Nearly
half of all the men and women who buy any New York evening paper buy the
Evening Journal daily--and "Bill" Corum alone is a good reason.

[Illustration: SID MERCER, SPORTS EXPERT

_Greatest Writer of Boxing News_]

Superior all-around writers are as rare as the same kind of athletes.
Sid Mercer, President of the New York Sports Writers' Association,
combines the unique faculty