ong
comics. A cat ... a mouse ... a brick ... a dog "cop" ... these are the
whimsical characters that have made Herriman a billionaire in laughs.
Evening Journal readers are not afraid to laugh ... they have made
"Krazy Kat" a member of the family.

[Illustration: JOE McGURK, CARTOONIST

_Creator of "Kayo Tortoni"_]

"Kayo Tortoni" is acknowledged the most famous woman character in sports
cartoons. She enters every branch of athletics and leads the vogue in
sports togs. Joe McGurk's fascinating portrayals of Kayo's sporting
proclivities put the "Oh!" into Evening Journal's sports pages. McGurk's
cartoons of boxing contests are looked forward to by a host of boxing
fans.

[Illustration: HARRY HERSHFIELD, ARTIST

_Cartoonist, Humorist, Wise-Cracker_]

Known to millions as the creator of "Abie the Agent." His latest
contribution is "Broadway Unlimited." Will Rogers, Tad, Roxy, Ziegfeld,
and a multitude of Broadway's "Leading Lights" say it is "THE BEST
COLUMN" in New York. Hershfield knows New York and New York knows
Hershfield through the columns of the New York Evening Journal.

[Illustration: AD CARTER, ARTIST

_Creator of "Just Kids"_]

It is because Ad Carter's uproarious little characters are so genuinely
"Just Kids"--real kids--the kind you grew up with--that "Just Kids"
captivates the hearts of young and old alike. Ad Carter's "Just Kids"
recently accomplished a great work in teaching kiddies to play safe, to
look before you cross--think how that pleases mothers and fathers!
413,743 boys and girls joined the "Just Kids" Safety Club.

413,743

BOYS _and_ GIRLS

JOINED

"JUST KIDS"

SAFETY CLUB

The "Just Kids" Safety Club idea was originated by Ad Carter,
the Evening Journal's famous cartoonist and creator of the
daily comic strip entitled "Just Kids."

_Each boy and girl cut the application blank from the Evening
Journal, filled it in, giving name, address, age, proposed by
parent or adult and endorsed by boy or girl friend._

The sole purpose of this constructive work was to prevent accidents,
save lives, make "Kids" more careful.

Every club member was cautioned to: "Remember to look up and down before
crossing the street."

A total of 413,743 applications to the "Just Kids" Safety Club were
received and every member obtained a "Just Kids" Safety Club button.

[Illustration: RUBE GOLDBERG, ARTIST

_Creator of "Bobo Baxter"_]

One of America's b