ising is based. Printer's analysis of his copy. Emphasis,
legibility, attention, color. Method of studying advertising
typography. Illustrations; review questions; glossary;
bibliography.

=48.= =Making Dummies and Layouts= By Harry L. Gage

A layout: the architectural plan. A dummy: the imitation of a
proposed final effect. Use of dummy in sales work. Use of layout.
Function of layout man. Binding schemes for dummies. Dummy
envelopes. Illustrations; review questions; glossary; bibliography.

PART VIII--_History of Printing_

=49.= =Books Before Typography= By F.W. Hamilton

A primer of information about the invention of the alphabet and the
history of bookmaking up to the invention of movable types. 62 pp.;
illustrated; 64 review questions.

=50.= =The Invention of Typography= By F.W. Hamilton

A brief sketch of the invention of printing and how it came about.
64 pp.; 62 review questions.

=51.= =History of Printing--Part I= By F.W. Hamilton

A primer of information about the beginnings of printing, the
development of the book, the development of printers' materials,
and the work of the great pioneers. 63 pp.; 55 review questions.

=52.= =History of Printing--Part II= By F.W. Hamilton

A brief sketch of the economic conditions of the printing industry
from 1450 to 1789, including government regulations, censorship,
internal conditions and industrial relations. 94 pp.; 128 review
questions.

=53.= =Printing in England= By F.W. Hamilton

A short history of printing in England from Caxton to the present
time. 89 pp.; 65 review questions.

=54.= =Printing in America= By F.W. Hamilton

A brief sketch of the development of the newspaper, and some notes
on publishers who have especially contributed to printing. 98 pp.;
84 review questions.

=55.= =Type and Presses in America= By F.W. Hamilton

A brief historical sketch of the development of type casting and
press building in the United States. 52 pp.; 61 review questions.

PART IX--_Cost Finding and Accounting_

=56.= =Elements of Cost in Printing= By Henry P. Porter

The Standard Cost-Finding Forms and their uses. What they should
show.