he firm name of Webster & Bradford.
We are, gentlemen,

Your obedient servants,
CLARK & WEBSTER.

* * * * *

RECOMMENDING A SUCCESSOR IN BUSINESS.

CINCINNATI, OHIO, Dec. 15, 18--.

TO THE PUBLIC:

It is with some feeling of regret that we announce our
retirement from the business on the beginning of the new year.
Our stock and premises will then be transferred to Messrs.
Franklin and Warren, whom we cheerfully present to your
notice, and feel it our duty to recommend them for a
continuance of that liberal confidence and patronage which you
have bestowed on us during the past twenty years.

Both these young gentlemen have been clerks of ours for
several years past, and are in every way efficient and capable
to continue the business.

We are
Respectfully,
JOHNSON & FOX

* * * * *

[Illustration: ELEMENTS OF SUCCESS IN BUSINESS.]

ELEMENTS OF SUCCESS IN BUSINESS

In order to succeed in business life, it is necessary to cultivate and
develop certain qualities and traits of character. These are a portion
of the capital of the successful man, and a more essential portion
than money or goods.

HONESTY.

"Sharp practice" may bring a temporary gain but in the long run of life
that man will be far ahead who deals squarely and honestly at all times.
A thoroughly honest clerk will command a higher salary than one of
equivocal habits, while the merchant who has a reputation for honesty
and truthfulness in regard to the quality and value of his goods, will
on this account he favored with a considerable custom. The business man
whose "word is as good as his bond" can in any emergency, control large
amounts of capital, the use of which brings him a rich return, while the
man who sells his neighbor's good opinion for a temporary gain, will
find that he has discounted his future success, but taking an advantage
at the cost of ten tines its value.

INDUSTRY.

No other quality can take the place of this, and no talents of mind,
however excellent, will bring success without labor; persistent
systematic labor. The young man who expects to find some royal road
to success with little or no effort, or who imagines that his mental
abilities will compensate for a lack of application, cheats and ruins
himsel