anting avenues of memorial nut
trees. Nut trees are better to look at than are many of the monuments
erected, and the patriotic societies do not realize the truth in this.
There is a case where with a stroke of the pen, the nut trees could be
increased all over the country.

Then consider the home demonstration agents in the country. They have
the women organized and are in touch with the men of progressive thought
and feeling everywhere; and it seems to me that we could make more use
of them. It would seem that if this organization could in some way raise
the money to have someone talk at these demonstration meetings, it would
not be long before the value and the beauty of nut trees would show the
use of doing this splendid work. What more effective methods could there
be than to go to the state meetings held by home demonstration agents
twice a year, and talk nuts to those people? They go home and talk these
same things to all of the women in their little organizations and
communities. There is no rapid transit method more effective than that.
Then, when the women are taking up a subject like that, men are apt to
read it also.

Another form of advertising that is equally important is in men's
organizations. A number of years ago Mr. Hutt went down through the
eastern part of the state on the old farmers' institute work. He took
with him a case fixed up to display nuts. He talked about them, and
especially about pecans. The people had never seen anything but the
little, old, wild pecan, and they became enthusiastic. When you get a
farmer enthusiastic you are doing something. The people became quite
enthusiastic and planted quite a number of orchards. Mr. Hutt left the
department and the new man who came in was not particularly enthusiastic
about nuts. Then Mr. Curran came into the work and decided there was
nothing he could do better than to urge them to plant nut trees. He is
trying to get an unlimited quantity of pecans and walnut trees planted
and he hopes to have a large number of trees put in within a few years.

To paraphrase what Mr. Littlepage said this morning, in connection with
the raising of hogs, in getting the world to plant more trees, to use
more nuts and to appreciate the value of nut trees for both beauty and
use, you need 90 percent of advertising; and let the 8 percent be the
man and 2 percent be the nut.

* * * * *

DR. MORRIS: Last year, when my experiments with