I may add that you should
be careful to see large companies every day of every class and order;
for from the mere number of these a guess may well be made as to the
amount of support you are likely to have in the _campus_ itself. Such
visitors are of three kinds: one consists of morning callers who come to
your house, a second of those who escort you to the forum, a third of
those who attend you on your canvass. In the case of the morning
callers, who are less select and, according to the prevailing fashion,
come in greater numbers, you must contrive to make them think that you
value even this slight attention very highly. Let those who shall come
to your house see that you notice it; shew your gratification to such
of their friends as will repeat it to them; frequently mention it to the
persons themselves. It often happens that people, when they visit a
number of candidates, and observe that there is one who above the rest
notices these attentions, devote themselves to him; leave off visiting
the others; little by little become devoted to one instead of being
neutral, and from sham turn out real supporters. Farthermore, carefully
remember this, if you have been told or have discovered that a man who
has given you his promise is "dressing for the occasion," as the phrase
goes, make as though you had neither heard it nor knew it; if any offers
to clear himself to you, because he thinks himself suspected, assert
roundly that you have never doubted his sincerity and have no right to
doubt it. For the man who thinks that he is not giving satisfaction can
never be a friend. You ought, however, to know each man's real feeling,
in order to settle how much confidence to place in him.

Secondly, of those who escort you to the forum: since this is a greater
attention than a morning call, indicate and make clear that it is still
more gratifying to you, and as far as it shall lie in your power go down
to the forum at fixed times. The daily escort by its numbers produces a
great impression and confers great personal distinction. The third class
is that of numbers perpetually attending you on your canvass. See that
those who do so spontaneously understand that you regard yourself as for
ever obliged by their extreme kindness: from those, on the other hand,
who owe you this attention, frankly demand that, as far as their age and
business allow, they should constantly be in personal attendance, and
that those who are unable to accompan