this particular paper, and they decided to take advantage of
it. The advertisement appeared on Sunday, and Monday's first mail
brought the magazine over eight hundred letters with ten cents enclosed
"for a year's subscription as per your advertisement in yesterday's --."
The magazine management consulted its lawyer, who advised the publisher
to make the newspaper pay the extra ninety cents on each subscription,
and, although this demand was at first refused, the proprietors of the
daily finally yielded. At the end of the first week eight thousand and
fifty-five letters with ten cents enclosed had reached the magazine, and
finally the total was a few over twelve thousand!

XIV. Last Years in New York

Edward Bok's lines were now to follow those of advertising for several
years. He was responsible for securing the advertisements for The Book
Buyer and The Presbyterian Review. While the former was, frankly, a
house-organ, its editorial contents had so broadened as to make the
periodical of general interest to book-lovers, and with the subscribers
constituting the valuable list of Scribner book-buyers, other publishers
were eager to fish in the Scribner pond.

With The Presbyterian Review, the condition was different. A magazine
issued quarterly naturally lacks the continuity desired by the
advertiser; the scope of the magazine was limited, and so was the
circulation. It was a difficult magazine to "sell" to the advertiser,
and Bok's salesmanship was taxed to the utmost. Although all that the
publishers asked was that the expense of getting out the periodical be
met, with its two hundred and odd pages even this was difficult. It was
not an attractive proposition.

The most interesting feature of the magazine to Bok appeared to be the
method of editing. It was ostensibly edited by a board, but,
practically, by Professor Francis L. Patton, D.D., of Princeton
Theological Seminary (afterward president of Princeton University), and
Doctor Charles A. Briggs, of Union Theological Seminary. The views of
these two theologians differed rather widely, and when, upon several
occasions, they met in Bok's office, on bringing in their different
articles to go into the magazine, lively discussions ensued. Bok did not
often get the drift of these discussions, but he was intensely
interested in listening to the diverse views of the two theologians.

One day the question of heresy came up between the two men, and during a
pause